It’s been too hot to read—instead, this week let’s look at some pictures!
Here’s a shout-out to some of the finest graphics we’ve seen circulating on the socials lately. The set of nine celebrated below is a mix of new and old-but-evolved charts, animations and images produced by asset management and advisory firm marketers over the last few months.
Pour a glass of lemonade and enjoy!
An event marketed like an event
We all know what webcast promotions usually look like—date, time, headshots, and a title that, if we’re being honest, isn’t always the most riveting. And that’s not necessarily on you, marketers, as we know all cross-functional (Marketing, Sales, Investments, Compliance) activities are subject to (ahem) give and take.
That’s why the branding of American Century’s Bonds Untangled quarterly webcast, X (the social network formerly known as Twitter) breaks out. Looks like it could be promoting a Bond movie, and that’s likely the point. Look how the presenters’ names are treated. Different, well done, hope this creativity results in better than average attendance.