One of my favorite all-time stories has to do with a fire alarm set off at 3 a.m. at the Disneyland Hotel in Anaheim. I was in the hotel, covering a National Association of Realtors convention. At the sound of the alarm, people in various states of “awokeness” emerged from behind their doors up and down the floor, trying to assess the level of risk. One enterprising Realtor stepped out, sized up what was happening and then darted back into his room. Seconds later, he was walking up and down the floor, handing out emery boards with his firm’s name. “If you’re ever looking for property in Tucson…”
When you’re in Sales—and maybe in Marketing, too—any congregation of people may represent an opportunity for you to deliver your message. I’m a daughter and sister of sales professionals, and I have no problem with that.
So, have you noticed all the mutual fund and ETF product advertising happening on LinkedIn lately?
Commercial messages are a noticeable departure from LinkedIn’s origins as a professional networking and job searching site. Back in the day, individual members took great pains to put their best foot forward. There was a lot of posing, and I found it all a bit stuffy. But over the years, and with the rise of company postings and the introduction of many content and commercial offerings, LinkedIn has become a marketplace of more than resumes and ideas. Investment products are being marketed right along with credit cards and residential property listings.