Analytics.
Across an organization—from the C suite to investment management to distribution to compliance—data is relied on to make decisions.
Fortunately, marketers and investment communicators have a wealth of data available to use in the planning, execution, launch and review of all marketing programs.
To be sure, wrangling all the data isn’t easy:
- It arrives from media partners as Excel spreadsheet attachments.
- You may have to hunt down what you need in marketing automation systems.
- Social media reporting varies by platform.
- Google Analytics 4 was created to capture website data, not visualize or present it.
- Plenty of additional insights are contained in SEO tools.
- And then there’s all the digital engagement data!
Marketers know that data can lead to actionable insights to inform strategy, improve return on investment and ultimately drive growth. Yet, few marketing teams are resourced, organized or make the time commitment to give analytics the attention it requires.
LG Digital can help, whether as a one-time project or on an ongoing basis.
We’ll work with your team to understand the business priorities and develop a plan to focus on the measuring the marketing mix’s effectiveness in support of those priorities. There’s no better way to align with the business.
But an analytics discipline goes even further than that. Analytics-focused marketers do more than report on what’s happened. Because of your role in overseeing essential communications channels, you’re uniquely equipped to spot changes—and that’s where analytics become additive to how Marketing contributes.
At the same time, we’ll work with you to develop and manage to the KPIs for the optimal performance of your website, email, social, and digital engagement strategies. This work typically includes the development of custom dashboards tailored to your unique needs.
If you hadn’t considered engaging an outside
consultant previously, consider these:
We can offer insights into best practices, benchmarks and nuances, thanks to our years of experience working with firms like yours.
We can provide a fresh perspective, identifying blind spots that might otherwise go unnoticed.
We’re objective. Our recommendations will be based solely on how you can best build a holistic view of the full spectrum of data generated by your marketing activities.
It’s not uncommon for us to spot opportunities for growth, optimization or risk mitigation that you may have overlooked or undervalued.
Our analytics practice requires us to keep up with new developments and evolving practices. At the same time, our clients help keep us ahead of the curve as well.
Curious how this would work? Let’s have a chat.
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