Measuring and reporting the value of earned media

Recently a client was quoted in a prominent trade publication for financial advisors, in an article focused squarely on a narrow topic perfectly aligned with the firm’s strategic objectives. The topic is controversial among advisors. On the whole, the journalist approached the topic with a great degree of skepticism, whereas our client had a strongly positive view. Still, it was [...]

By |2022-06-13T07:57:30-06:0003/15/2022|

Reporters are explicitly asking for diverse sources; are you ready?

We’ve been both delighted and terrified to see more and more reporters respond to pitches with: “That’s a great idea! Do you have anyone with a diverse background who could talk about it?” “Delighted” because of the progress the question signifies. “Terrified” because diversity can be tough to navigate in the context of a client/agency relationship. The development itself is [...]

By |2022-02-16T17:39:01-06:0002/16/2022|

The milestone news release: A useful tool in building your fund’s brand

In the asset management world, investors generally don’t pay any attention to an investment strategy until it hits the three-year mark. Institutional investors and the consultants who serve them are particularly leery about strategies without an established track record. The same is true in in the advisor space, as Morningstar waits for a fund’s three-year anniversary before assigning a star [...]

By |2021-10-13T04:06:30-06:0010/13/2021|

Tips for staying on good terms with those who buy their ink by the barrel

There’s an old chestnut, often attributed to Mark Twain, “Never pick a fight with a man who buys ink by the barrel.” Like most quotes ascribed to the mustachioed Nineteenth Century author, this one is likely apocryphal. Besides, the saying should probably be updated to “Never argue with anyone who gets more than a million unique monthly page views.” But no matter who said it or when, it’s good [...]

By |2021-06-21T11:34:13-06:0005/19/2021|

PR tips for financial advisors: You too can be a media darling

“Can you get me on CNBC?”  This is a frequent request we get from advisors and financial experts who want media attention, despite the fact that most advisors can’t and won’t talk about the public company stocks that are the stock and trade of financial TV news.  We’ve also heard many variations of the question, “How can I get the Podunk Journal to write about me?” We once even [...]

By |2021-04-02T11:01:11-06:0002/15/2021|

Newsrooms are becoming more diverse and journalists are insisting that news sources should too

It’s not exactly a trade secret that media organizations are working to make their newsrooms more diverse, with the ultimate goal of creating content that’s more representative of their audience. Through internship opportunities, targeted recruiting initiatives and thoughtful mentoring programs for underrepresented groups, the wheel is beginning to turn, albeit slowly. (Among the many challenges is the shrinking of news staff; how does a well-meaning editor or executive producer recruit for diversity when they are simultaneously being told to reduce headcount?)     Obviously, the push for [...]

By |2021-04-02T11:10:08-06:0002/05/2021|

Crisis communication tips from Teddy Roosevelt

Theodore Roosevelt Historian Doris Kearns Goodwin’s book, Leadership in Turbulent Times, draws leadership lessons from her presidential subjects. Best known for the bestseller Team of Rivals focused on Abraham Lincoln’s cabinet and her Pulitzer-prize winning No Ordinary Time about Franklin and Eleanor Roosevelt during the war years, Kearns Goodwin has spent her life studying these and other leaders. [...]

By |2021-04-02T11:21:03-06:0001/26/2021|

Dive bombed by negative news coverage? How to recover and move forward

Each spring, I like to enjoy the warmer weather by walking the many trails in my neighborhood. I'm often disturbed by dive-bombing red winged blackbirds, nature’s guerilla warriors who can strike out of the blue, totally upsetting a peaceful stroll. Being the subject of a negative article or social media post can feel the same. Your otherwise sanguine world is [...]

By |2021-04-02T11:35:36-06:0001/20/2021|

How to ace any media interview: solid media training, key messaging and the inside scoop on journalists

The media training that The Lowe Group provides organizations takes different forms, ranging from short presentations to a firm’s entire professional staff, to intensive, one-on-one sessions for senior executives that include mock broadcast and print interviews. But regardless of the format, we always start from the same place—understanding where the journalist on the other side of the table (or the [...]

By |2020-11-17T17:05:45-06:0011/17/2020|

Ready for your closeup? A few tips for nailing that remote interview (or even the Monday Zoom call with your team)

“All right Mr. Demille … I’m ready for my close-up …” One thing you’ve probably noticed about media in the time of coronavirus is the number of remote interviews taking place. More often than not, experts are giving interviews right from the comfort of their own living room (or study, or kitchen). In many cases the interviewers themselves [...]

By |2020-11-17T17:07:47-06:0011/17/2020|
Go to Top