Training.
In digital marketing, the path to professional roles is far from standardized.
Compare it to accounting, for example, whose practitioners typically follow a clear educational track and certification in accounting principles. When you hire an accountant, you can reasonably assume they’ve been trained in consistent standards and practices.
By contrast, digital marketers come from a wide range of backgrounds. They may join your team through content, data analysis, or even web development paths. This diversity can foster innovation and creativity but also can mean there will be gaps in knowledge or experience. For that matter, even a comprehensively trained digital marketer may walk through your firm’s doors today needing more—more context about the ever-evolving industry we work in and more insights into the latest trends and technologies.
Unfamiliarity or inexperience can result in managers doing more of what their junior members should be doing—if only someone had the time to train them.
That's where LG Digital training comes in. Let's get everyone on the same page with custom-developed for your objectives. Just a few examples:
- Do you need to prepare your team to support ETFs—a product line that makes significant and ongoing demands on your website and the team that supports it?
- Is this the year you focus on your online visibility and you need to get everyone up to speed on how all the parts and pieces (including search engine optimization and generative engine optimization) work together?
- Are you determined to develop the analytics chops of your team?
- Have you been going through the motions on social media and are now ready to adopt a more formal approach?
You provide the training objectives, and we’ll build the training.
Duration, too, is up to you—one hour, half-day, full day workshop?
Whether the training is needed to lay a foundation, cover new concepts or fire up a new digital project, we draw on our deep roots in the investment management industry to assure that what we present is what you need. As distinguished from other providers, LG Digital training avoids the irrelevant, superfluous or impossible in this industry and zeroes in on what will help prepare your team for what’s ahead.
