LG Digital
LG Digital
Digital Marketing Services for Asset Managers, Institutions, Investment Advisors, RIAs & Fintechs
Public relations and digital marketing are close cousins. The goal of both is to get attention, with digital marketing providing tools that drive added effectiveness and enable enhanced measurement and attribution. When public relations and digital marketing work together, connections are made, insights are gained that elevate the contribution of both.
Strategy
Strategy is an important first step to determine the best mix of digital tactics. We can help your team develop your strategy or serve as a sounding board.
“Isn’t all marketing digital now?” This is a slippery slope statement, and we’re leery of it. Fold digital marketing into an overall marketing effort, and we worry that digital work gets short shrift or its contribution is under-leveraged. Digital marketing uses its own specific set of skills and scope of practice—as directed by a specific vision and strategy. If you don’t have a digital strategy and you are using a website, emails or social platforms to communicate with and serve clients and prospects, it is time to get one.
Website Strategy and Search Engine Optimization
We work with you on functionality, content and technical issues to make sure you’re visible and in the mix.
Website engagements can take whatever form you need. Do you need a new website or do you need to redesign or re-architect what’s currently in place? Or do you just need the website to work better to support your business objectives?
Website Strategy and Search Engine Optimization
We work with you on functionality, content and technical issues to make sure you’re visible and in the mix.
Website engagements can take whatever form you need. Do you need a new website or do you need to redesign or re-architect what’s currently in place? Or do you just need the website to work better to support your business objectives?
Email and Marketing Automation
Email has been demonstrated to be the most effective business to business communications channel, capable of quickly driving results.
But email and marketing automation isn’t easy. There’s the front-end—the messaging, graphic design, and sending, which is what your clients and prospects see and experience. And then there’s how you get there and maximize the results—the planning, the list-building, the campaign tracking, the journey mapping, automation and engagement insights. We can help.
Advertising
Our digital advertising capabilities include display, paid content syndication and pay per click, with an emphasis on crossing organizational silos for maximum leverage.
You decide how involved you need us to be. We can work with you to develop an advertising strategy, which could include messaging, creative and media partner recommendations and executions. Of course, we can help with analytics and reporting to measure effectiveness.
Advertising
Our digital advertising capabilities include display, paid content syndication and pay per click, with an emphasis on crossing organizational silos for maximum leverage.
You decide how involved you need us to be. We can work with you to develop an advertising strategy, which could include messaging, creative and media partner recommendations and executions. Of course, we can help with analytics and reporting to measure effectiveness.
Social Media
We offer social media consulting/best practices and ongoing management.
If you’re interested in the benefits of participating on social platforms, let’s do it right. You’ll need a strategy, a fully vetted policy, a plan for the words and imagery, editorial intent if not a full-fledged calendar, and analytics in place. We can help with all of the above, and we’ll support your execution by posting for your brand or your thought leaders.
Marketing Technology Consulting
The breadth of what we do gives us unique exposure to solutions across the board. We can consult in your research, evaluation and selection process across the marketing mix.
Time spent researching, evaluating, selecting and implementing point solutions is time not spent marketing—and yet selecting the right tools can make all the difference in your success. We can compile an informed short list of technology for you to consider or we could organize and participate in your vetting process.
Marketing Technology Consulting
The breadth of what we do gives us unique exposure to solutions across the board. We can consult in your research, evaluation and selection process across the marketing mix.
Time spent researching, evaluating, selecting and implementing point solutions is time not spent marketing—and yet selecting the right tools can make all the difference in your success. We can compile an informed short list of technology for you to consider or we could organize and participate in your vetting process.
Marketing Analytics
Identifying and tracking is where the rubber meets the road and Marketing demonstrates its value. Includes website, email and social analytics consulting and set-up.
Whether it’s in the tracking of website, content, email, or social activities, a wholistic view often requires crossing organizational silos. We’ll consult with you to sync what you’re measuring and reporting with your business and marketing objectives—and help you pursue wherever that may lead.
Sales Enablement
Including set-up and content development consulting.
Sales enablement formalizes and strengthens what has been an ad hoc interaction between sales and marketing teams. Success requires an executive level mandate, strategy, facilitating technology, a collection of varied content, training, and lots of communication. If your enablement intiative itself needs enablement/evangelism, we can get things organized for you.
Sales Enablement
Including set-up and content development consulting.
Sales enablement formalizes and strengthens what has been an ad hoc interaction between sales and marketing teams. Success requires an executive level mandate, strategy, facilitating technology, a collection of varied content, training, and lots of communication. If your enablement intiative itself needs enablement/evangelism, we can get things organized for you.
Workshops
We’ll develop custom half-day or full-day training for your team.
The best team is a diverse team. But a range of experience can result in managers doing more of what their junior members should be doing—if only someone had the time to train them. Let’s get everyone on the same page with a workshop designed to lay a foundation, cover new concepts, or fire up a new digital project. You provide the training objectives, and we’ll build a workshop in support.
