News
News
Lowe Group Awarded Silver Honor in “B2B: Public Relations” Category by FCS Portfolio Awards
Lowe Group was awarded a silver honor at the 27th Annual FCS Portfolio Awards in the "B2B: Public Relations" category. The award recognizes Lowe Group's PR efforts to support the November 2020 release announcement of the 13th biennial Trends Report on Sustainable and Impact Investing published by US SIF: The Forum for Sustainable and Responsible Investment. Our team developed and led a public [...]
Forbes: “Getting Quoted In The Media Is No Accident: Best Practices For Financial Advisors”
Jody Lowe wrote for Forbes to outline how savvy financial professionals and advisors can use earned media coverage as a tool to build a personal brand and position themselves as trusted and knowledgeable experts. She shares some best practices she's compiled from years of experience working with financial advisor clients who have successfully garnered and leveraged media attention. (09/29/02021) [...]
Forbes: “As Sustainable Investing Becomes Mainstream, Asset Managers Must Clearly Communicate Process And Results”
Jody Lowe wrote for Forbes to discuss the rise of sustainable investing over the last three decades. As it continues to shift from a niche approach to a mainstream consideration, asset managers need to employ clear communication and transparency when talking about their investment strategies with clients. (08/31/02021) Click here to read "As Sustainable Investing Becomes Mainstream, Asset Managers [...]
Forbes: “What Agencies Can Do To Combat Summer Slowdowns”
Jody Lowe contributed to an expert panel for Forbes that discussed how agencies can combat summer slowdowns and make the most of the quieter period. She explained the importance of creating and backlogging evergreen thought leadership pieces that can be used during busier times. (08/09/2021) Click here to read "What Agencies Can Do to Combat Summer Slowdowns" at Forbes.com. [...]
Advisor Perspectives: “How to Communicate Your Business Succession”
"The financial media regularly features stories about the demographic challenges of the industry: aging advisors who build robust practices and are wondering who will succeed them and serve their clients after they retire or pass away. Creating your succession plan is a must," says Jody Lowe of Lowe Group in her article for Advisor Perspectives on the importance of [...]
Financial Experts Network: “Media Pointers for Financial Advisors”
"Standing out in a competitive landscape is essential to maintaining and growing an advisory business. Harnessing the power of media coverage is a cost–effective way to build your personal brand and grow awareness of your practice." Jody Lowe of Lowe Group joined Tom Dickson to share her media expertise with financial advisors for a Financial Experts Network webinar. (05/06/2021) [...]
News Release: Greg Avdoian Joins the Lowe Group
Milwaukee (Jan. 12, 2021) – The Lowe Group, a Milwaukee-based investment and financial communications firm, announced the addition of Greg Avdoian as vice president, client services and business development. With years of public relations and marketing expertise leading diverse clients, growing brands, and providing strategic counsel across many industries, Avdoian will support client strategies and drive agency growth by leading business development and marketing initiatives. Prior to joining the Lowe Group, he served as vice president of Wilks Communications [...]
Jody Lowe joins Rob Cressy on Sports Marketing Huddle podcast
Jody Lowe joined Bacon Sports Founder Rob Cressy for a conversation about how to prepare for a successful audio or video interview. Topics include identifying your key messages, engaging with the media and pitfalls to avoid. Listen to Sports Market Huddle, EP-397 Marketing & Media in the New Normal with Jody Lowe, on iTunes or Spotify. [...]
PR Daily: “What’s working for financial comms during COVID-19”
"This public health crisis is also threatening markets and investment portfolios. Here is what is working for communicators looking to calm anxieties," notes PR Daily in presenting an article by Jody Lowe of Lowe Group in the publication's Crisis Communications section (04/14/2020). Click here to read "What’s working for financial comms during COVID-19" at prdaily.com.
MutualFundWire: “Handling Quarter-End Materials Mid-Crisis”
"An industry communications specialist offers fundsters tips for adapting in the light of the ongoing COVID-19 pandemic and market volatility," writes MutualFundWire in introducing a contributed column by Ben Bishop of Lowe Group (04/02/2020). Click here to read "Handling Quarter-End Materials Mid-Crisis" at MFwire.com.
News Release: The Lowe Group Awarded “Best Communications and PR Firm 2019” by Fund Intelligence
MILWAUKEE, Oct. 17, 2019 – The Lowe Group, a leading financial communications firm, has been named "Best Communications and PR Firm of 2019” in the Fund Intelligence Operations and Services Awards. The Lowe Group's Greg Joslyn, VP, Media Relations & Client Management, accepted the award on behalf of the firm at an Oct. 10 event at the Lotte New [...]