Media Relations

The first step in building a successful media relations strategy is developing clear messaging that resonates with journalists, editors and producers. Leveraging our deep relationships and expertise, we deliver quality media outcomes for clients through:

• Media outreach
• Media interviews – print, digital, broadcast
• Content placement
• Media tours
• News releases and media advisories

Content and Authority Marketing

As quality content is often the crux of successful marketing and media outreach campaigns, we help clients evaluate their content—what exists today and what do we need to create? We look at our clients’ peers and the industry to identify timely, relevant topics that prospective buyers and the industry care about. We then develop compelling content that articulates our clients’ unique perspectives and expertise to leverage in multiple ways:

• Earned Media: Articles, editorial submissions, expert interviews and commentary
• Owned Media: Website content, blog posts, whitepapers, marketing materials, client or shareholder communications
• Paid Media: Sponsored content, advertising campaign content, eNewsletters, whitepaper promotions

We research awards and speaking engagement opportunities for clients to expand their firm and/or leadership authority, increase visibility and make an impact to reach target audiences, and then make recommendations how to engage, participate and leverage those opportunities to achieve goals. We can also assist with writing the submissions and compiling supporting information (leadership bios, press releases, firm stats, case studies, websites, etc.).

Social Media

We help clients engage on social media, providing consultation on appropriate channels and content to reach the desired audience and achieve the desired outcomes. We support our clients in the following ways:

• Create social media policies
• Analyze client’s and/or competitors’ social media strategies to gauge effectiveness
• Conduct LinkedIn audits of spokespeople, executives and other firm employees
• Create engaging content that meets relevant compliance standards
• Manage social media accounts, posting content on the client’s behalf

Marketing Support

We serve as an extension of our clients’ marketing teams on strategic brand development initiatives and marketing and paid advertising campaigns. We generate awareness by developing or refreshing a wide range of materials, including:

• Presentation decks
• Fact sheets
• Brochures
• Website content and design
• Digital marketing
• Email campaigns
• Advertisements

Reputation Management and Crisis Communications

In financial services, reputation is everything. The Lowe Group acts as a trusted communications advisor to clients facing legal or regulatory action or other sensitive matters such as mergers and acquisitions, spin-offs, divestitures, restructurings, security breaches or changes in senior personnel. We work with company leaders, compliance teams and attorneys to develop communication strategies that ensure the appropriate message is delivered to internal and external stakeholders to protect their reputation…and bottom line. We also help clients raise their firm and/or professional profiles by securing opportunities for positive visibility across a variety of external channels.

• Crisis preparation and planning
• Competitor research and assessments
• Issues and change management

Media Training

We conduct media training to ensure all spokespeople deliver a unified message that supports the firm’s brand. We help spokespeople prepare for interviews, identify key messages, deliver quotable soundbites and handle difficult questions.

• Message triangle development
• Interview preparation (broadcast, print, online/podcast; in-studio, live/taped show, satellite)