New financial-services content creators: Let your curiosity guide your learning in these three areas

Welcome to your new job in content creation within the financial services industry. Your curiosity is your most important asset in your new job. Put it to good use.   When I was first working in financial communications, one of my assignments was to draft answers to requests for proposals. This was in-house at an investment firm. RFP work can [...]

By |2023-07-10T13:56:49-05:0006/02/2023|

Financial PR and digital marketing: How they work together

In January the Lowe Group announced the formation of LG Digital, which formalizes and extends services we’ve previously offered. Pat Allen joined us to head the practice, bringing senior-level leadership and valuable varied experience.  Now that Jody and Pat are working together, we thought we’d have a chat about how financial PR and digital marketing work together.   [...]

By |2024-01-05T13:21:32-06:0002/16/2023|

How to avoid sounding self-serving as you write content

When you write content for clients and prospects, it’s tempting to sell more aggressively than might be expected in an educational piece. There’s an implicit contract between you and your readers, and if you include slick-sheet language in, say, a blog post or white paper, you’ll undermine your purpose. High-quality educational content engages clients, helping them understand your products [...]

By |2023-04-20T03:59:42-05:0002/14/2023|

We all agree high-quality content matters, but how do you get it done?

If you have gotten past the title of this post, you are probably on the same page that high-quality content is crucial to a well-rounded marketing and communication plan. It allows firms to demonstrate thought leadership and firm capabilities, increases online visibility and raises your profile with the media. But with a seemingly never-ending list of To Dos on [...]

By |2023-04-20T04:00:34-05:0011/22/2019|
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