The 9 words we’re seeing a lot of, with mixed emotions

On Monday Merriam-Webster announced the addition of 690 words to its dictionary. Words such as doggo, chef’s kiss and bracketology are not necessarily new this year. Rather, according to the announcement, “these new additions have demonstrated widespread use over time and offer a window into the world today.”  In that same spirit (and applying similarly vague standards of selection), [...]

By |2023-10-05T10:01:44-05:0010/05/2023|

Three ways not to sound salesy in educational content

Educational content should build trust with your audience—which in most cases is your clients and prospects. Clients want to hear from you, and interested prospects want to understand you … often before a first meeting.   To build trust, you have to avoid sounding salesy. With blog posts, there’s an implicit contract between you and your readers that you won’t [...]

By |2023-09-27T16:27:12-05:0009/27/2023|
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