Meet the Team: An Interview with Greg Joslyn

Tell us about your academic background  A broad liberal arts program at the University of Texas called Plan II—so broad that there was a running joke on campus—“I haven’t chosen a major, but I Plan II.” My concentration was history and for my senior thesis, I used census data to track immigration patterns in 19th century Texas. This prepared me [...]

By |2022-09-21T11:10:30-06:0009/16/2022|

Observations on effective social media programs

During a recent call with a client we admire for its strong thought leadership and social media outreach, we spent a few minutes discussing the goals of social media communications. Are successful social media programs measured mainly by an increase in sales or leads added to the pipeline? That is one measure. But in our experience, a successful program does [...]

By |2022-08-17T15:36:53-06:0008/15/2022|

An interview with Tracey Gordon, one of the leading financial communication specialists

Tell us about your academic background I earned my Economics degree in England and communications graduate degree from Boston University. How did you land your first gig in financial PR? I met the head of Fidelity’s PR department, and he asked me to interview for the national media relations position. He was an Anglophile, so I think that helped, but during [...]

By |2022-08-09T09:28:08-06:0008/09/2022|
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