Lowe Group was awarded a silver honor at the 27th Annual FCS Portfolio Awards in the "B2B: Public Relations" category. The award recognizes Lowe Group's PR efforts to support the November 2020 release announcement of the 13th biennial Trends Report on Sustainable and Impact Investing published by US SIF: The Forum for Sustainable and Responsible Investment. Our team developed and led a public [...]
Jody Lowe wrote for Forbes to outline how savvy financial professionals and advisors can use earned media coverage as a tool to build a personal brand and position themselves as trusted and knowledgeable experts. She shares some best practices she's compiled from years of experience working with financial advisor clients who have successfully garnered and leveraged media attention. (09/29/02021) [...]
Lowe Group created a free guide for financial executives seeking to learn how to become more adept at working with industry and national media. The toolkit includes tips for how to establish and maintain relationships with journalists, prepare for interviews, address hard questions and provide quotable responses. Click here to access the toolkit.
Jody Lowe wrote for Forbes to discuss the rise of sustainable investing over the last three decades. As it continues to shift from a niche approach to a mainstream consideration, asset managers need to employ clear communication and transparency when talking about their investment strategies with clients. (08/31/02021) Click here to read "As Sustainable Investing Becomes Mainstream, Asset Managers [...]
Jody Lowe contributed to an expert panel for Forbes that discussed how agencies can combat summer slowdowns and make the most of the quieter period. She explained the importance of creating and backlogging evergreen thought leadership pieces that can be used during busier times. (08/09/2021) Click here to read "What Agencies Can Do to Combat Summer Slowdowns" at Forbes.com. [...]
"The financial media regularly features stories about the demographic challenges of the industry: aging advisors who build robust practices and are wondering who will succeed them and serve their clients after they retire or pass away. Creating your succession plan is a must," says Jody Lowe of Lowe Group in her article for Advisor Perspectives on the importance of [...]
By: Jody Lowe; Andy Azinger Duration: 29:31 What makes the Lowe Group stand out from generalist PR firms? A dedicated focus on the financial services industry. Jody Lowe, founder, president, and managing director of the Lowe Group, looks back over her 30+ year career and discusses what she's learned about financial PR and offers a few lessons you can apply. [...]
"Standing out in a competitive landscape is essential to maintaining and growing an advisory business. Harnessing the power of media coverage is a cost–effective way to build your personal brand and grow awareness of your practice." Jody Lowe of Lowe Group joined Tom Dickson to share her media expertise with financial advisors for a Financial Experts Network webinar. (05/06/2021) [...]
Theodore Roosevelt Historian Doris Kearns Goodwin’s book, Leadership in Turbulent Times, draws leadership lessons from her presidential subjects. Best known for the bestseller Team of Rivals focused on Abraham Lincoln’s cabinet and her Pulitzer-prize winning No Ordinary Time about Franklin and Eleanor Roosevelt during the war years, Kearns Goodwin has spent her life studying these and other [...]
Milwaukee (Jan. 12, 2021) – The Lowe Group, a Milwaukee-based investment and financial communications firm, announced the addition of Greg Avdoian as vice president, client services and business development. With years of public relations and marketing expertise leading diverse clients, growing brands, and providing strategic counsel across many industries, Avdoian will support client strategies and drive agency growth by leading business development and marketing initiatives. Prior to joining the Lowe Group, he served as vice president of Wilks Communications [...]
