marketing Archives

Newsrooms are becoming more diverse and journalists are insisting that news sources should too

It’s not exactly a trade secret that media organizations are working to make their newsrooms more diverse, with the ultimate goal of creating content that’s more representative of their audience. Through internship opportunities, targeted recruiting initiatives and thoughtful mentoring programs for underrepresented groups, the wheel is beginning to turn, albeit slowly. (Among the many challenges is the shrinking of news staff; how does a well-meaning editor or executive producer recruit for diversity when they are simultaneously being told to reduce headcount?) Obviously, the push [...]

By Greg Joslyn|2023-04-20T04:00:13-05:0002/05/2021|

GameStop, Short Sellers, Hedge Funds, Robinhood and Main Street Investors– Reputation Winners and Losers

I have absolutely no skin in this game – I have never owned GameStop nor have I ever shorted a stock – it is still instructive to speculate about the reputation management strategies of the various players in last week’s astonishing events. An internet inspired mob orchestrated a short squeeze that led to a maddening crowd of Main Street investors buying up the stock of a fundamentally struggling company and forcing a comeuppance on [...]

By Jody Lowe|2023-04-20T04:00:13-05:0002/01/2021|

Crisis communication tips from Teddy Roosevelt

Theodore Roosevelt Historian Doris Kearns Goodwin’s book, Leadership in Turbulent Times, draws leadership lessons from her presidential subjects. Best known for the bestseller Team of Rivals focused on Abraham Lincoln’s cabinet and her Pulitzer-prize winning No Ordinary Time about Franklin and Eleanor Roosevelt during the war years, Kearns Goodwin has spent her life studying these and other [...]

By Jody Lowe|2023-04-20T04:00:14-05:0001/26/2021|

A Reflection on This Year’s Communication Lessons: What 2020 Taught Us

Done. Ready to move on. But not so quickly. From the COVID pandemic and resulting economic shock waves to social upheaval prompted by George Floyd’s brutal killing to a divisive election that took weeks to resolve, we are ready to put 2020 behind us. But with the pandemic not yet under control and significant political and social uncertainty remaining, one can only tiptoe into 2021 waiting for the next vase to shatter. The standard PR [...]

By Lowe Group|2023-04-20T04:00:17-05:0001/07/2021|

Study: Online webinars and digital engagement more important for reaching financial advisors during COVID-19 pandemic

In the past, in-person wholesaler educational events with advisors were at the heart of awareness building for mutual fund companies. Not anymore. A recent study from J.D. Power confirms the trend toward virtual and digital engagement with advisors. Asset managers “need to provide easy access to relevant content and resources across multiple digital channels, including content that can help them do their job more effectively [...]

By Jody Lowe|2023-04-20T04:00:18-05:0012/31/2020|

Beyond ‘Let’s do better’: Lessons from industry responses to America’s conversation on racial justice and inequity

This spring our inboxes were flooded with sympathetic messages and thoughts on the reckoning America is experiencing on racial inequity and justice, largely spurred by the death of George Floyd and the numerous effects of the COVID-19 pandemic. While some companies released public statements, others sent internal messages to employees. Still other companies didn’t chime in at all. Many [...]

By Lowe Group|2024-01-05T13:28:55-06:0008/10/2020|

What to do in the conference vacuum: How to refocus your conference budget on other brand-building activities

COVID 19 has forced the cancellation, at least for the near term, of most in-person conferences and events. Both Schwab and Morningstar’s massive advisor conferences will now be online. This isn’t all bad. Early feedback on other well-attended events that have been held virtually is promising. Apple’s virtual conference is likely to attract many more people than would otherwise [...]

By Jody Lowe|2023-04-20T04:00:26-05:0007/01/2020|

Logica “Future of Money” Survey: How best to engage with customers and the community in the COVID-19 era

New research from Logica Research’s Future of Money Survey offers important insights about consumers and money in a world upended by COVID-19. What do consumers want and how should you communicate with them? A recent webinar on the study sponsored by the Financial Communications Society stressed the need for empathetic communications. Financial companies should demonstrate they understand their customers’ [...]

By Jody Lowe|2023-04-20T04:00:29-05:0005/29/2020|

Crisis communication tips from Teddy Roosevelt

Historian Doris Kearns Goodwin’s new book, Leadership in Turbulent Times, draws leadership lessons from her presidential subjects. Best known for the bestseller Team of Rivals focused on Abraham Lincoln’s cabinet and her Pulitzer-prize winning No Ordinary Time about Franklin and Eleanor Roosevelt during the war years, Kearns Goodwin has spent her life studying these and other leaders. Buried in [...]

By Jody Lowe|2023-04-20T04:03:37-05:0004/17/2019|

Earned is the new paid

Financial institutions are increasingly thinking outside the box when it comes to marketing their financial products and services. As Fidelity’s Abigail Johnson said in a Nov. interview, “I'm very down on conventional advertising...I think that conventional advertising will be less and less the way of the world. We need to find other ways to get people to give us [...]

By Lowe Group|2023-04-20T04:03:40-05:0002/01/2019|

Newsrooms are becoming more diverse and journalists are insisting that news sources should too

GameStop, Short Sellers, Hedge Funds, Robinhood and Main Street Investors– Reputation Winners and Losers

Crisis communication tips from Teddy Roosevelt

A Reflection on This Year’s Communication Lessons: What 2020 Taught Us

Study: Online webinars and digital engagement more important for reaching financial advisors during COVID-19 pandemic

Logica “Future of Money” Survey: How best to engage with customers and the community in the COVID-19 era

Crisis communication tips from Teddy Roosevelt

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