The milestone news release: A useful tool in building your fund’s brand

In the asset management world, investors generally don’t pay any attention to an investment strategy until it hits the three-year mark. Institutional investors and the consultants who serve them are particularly leery about strategies without an established track record. The same is true in in the advisor space, as Morningstar waits for a fund’s three-year anniversary before assigning a star [...]

By |2021-10-13T04:06:30-06:0010/13/2021|

Use Your Media Coverage to Drive Growth

Positive media coverage has long been considered a powerful tool for the top of the marketing funnel. Bylined articles, profile stories, quotes or mentions in a respected publication can build brand awareness and position a company as a source of trusted information and insight.   That’s even more true in today’s digital communications landscape, where the audience for any one article can expand exponentially via social media to far beyond the publication’s direct subscribers.   What’s more, since “publication” is no longer limited to a single point in time, savvy companies can strategically use media coverage to add value and drive growth at every stage of the [...]

By |2021-06-07T07:49:51-06:0006/04/2021|

Tips for staying on good terms with those who buy their ink by the barrel

There’s an old chestnut, often attributed to Mark Twain, “Never pick a fight with a man who buys ink by the barrel.” Like most quotes ascribed to the mustachioed Nineteenth Century author, this one is likely apocryphal. Besides, the saying should probably be updated to “Never argue with anyone who gets more than a million unique monthly page views.” But no matter who said it or when, it’s good [...]

By |2021-06-21T11:34:13-06:0005/19/2021|

How to shape your top media-facing messages

Whether you talk to the media weekly or once in a blue moon, you should have a trio of top-level messages about your firm to guide your media interactions. Those key points—what we call a message triangle—keep you focused when you are talking to a reporter. If it’s a phone call, have them in front of you, written out in [...]

By |2020-12-10T11:20:49-06:0009/15/2020|
Go to Top