Measurement dashboards: Look at multiple data points to measure your PR impact and investment

Public relations used to have a measurement problem. But that is changing.  To set the stage, the media environment has changed dramatically. The audiences you are trying to reach—institutional investors, advisors, high-net-worth individuals, retirement investors—all consume news in multiple ways. The traditional print news hole of the past has shrunk considerably, and more information is consumed online, over the airways, [...]