Does your website have too little content, or too much?

If your company is like most, the answer is probably both.   Chances are that your website is missing some content that would help further your business objectives. At the same time, it also likely has some outdated, redundant or poor-quality content.  The Opportunity Cost of Too Little  Often people go to a company website with a goal in mind — they [...]

By |2021-09-29T10:33:53-06:0009/27/2021|

Survey says: Your asset management website probably isn’t readable

A recent study of 69 asset management firms’ websites concluded that 98.5% did not meet basic readability levels. The study, conducted by VisibleThread, looked at four key metrics: Long Sentences – How many sentences are too long? Readability – How clear is the content? Passive Language – How many sentences are passive? Word Complexity Density – How many complex, hard-to-understand [...]

By |2020-04-24T09:45:52-06:0008/01/2018|
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