Landing an interview with a reporter does not guarantee that you’ll get quoted in the final piece. However, you can proactively improve the chances for a successful outcome by taking pains to understand who the journalist is and what they are after. Jody Lowe shared her insights on how to better position yourself to deliver on the media’s needs while also achieving your own objectives in her latest piece for the Forbes Agency Council. (02/01/2022)
Click here to read “Know Your Audience To Nail Media Interviews” at Forbes.com.