LoweDown Blog.
Insights on issues impacting the investment industry.
The Latest
Oliver Renick’s tips for standing out in financial TV interviews
See the Bloomberg Television and Schwab Network veteran’s suggestions for a media appearance that will get you invited back.
Morningstar conference regains its mojo
Last year’s kinks worked out, MICUS 2025 delivered good energy, presenters and Exhibit hall.
Earned media: The PR workhorse of visibility for ETFs, other investment products and services
Key takeaways: Earned media includes coverage or attention your firm gets that is not paid Research shows earned media is viewed as more credible than…
How to hire the right financial PR firm: 7 critical questions for asset managers to ask
Experience, media relationships, familiarity with compliance, tight collaboration with digital marketing all matter most.
AI tools for financial PR, digital marketing: 5 takeaways from Office Hours
ChatGPT, Claude Sonnet 3.7, and Jasper.ai all discussed by Office Hours panelists and guests.
AI is changing financial PR…for the better
Matching the right journalist and sharpening the pitch, with help from the large language models, has never been easier.
Commenting on today’s volatility takes courage
Jody Lowe offers four lessons for offering insights to the media and others during uncertain times.
Communicating through the volatility: 6 ways it’s different this time
Is it different this time? Maybe not in the markets, but communicating during this drawdown is very different from even five years ago.
Future Proof Citywide: A refreshing, productive event
The highlight of the upstart conference: one-on-one meetings that facilitate connection between advisors and other participants.
PR tips for financial advisors: How to secure earned media coverage
Reporters like to quote smart financial advisors who can help them navigate personal finance topics.
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