LoweDown Blog.

Insights on issues impacting the investment industry.

blog icons

Earned media: The PR workhorse of visibility for ETFs, other investment products and services 

Key takeaways: Earned media includes coverage or attention your firm gets that is not paid Research shows earned media is viewed as more credible than…

Read Post

AI tools for financial PR, digital marketing: 5 takeaways from Office Hours

ChatGPT, Claude Sonnet 3.7, and Jasper.ai all discussed by Office Hours panelists and guests.

Read Post

AI is changing financial PR…for the better 

Matching the right journalist and sharpening the pitch, with help from the large language models, has never been easier.

Read Post

Commenting on today’s volatility takes courage  

Jody Lowe offers four lessons for offering insights to the media and others during uncertain times.

Read Post

Insider’s list of investing podcasts [March 2025 update] 

Eight new titles have been added to the Lowe Group’s Insider’s List of Investing Podcasts.

Read Post

PR tips for financial advisors: How to secure earned media coverage 

Reporters like to quote smart financial advisors who can help them navigate personal finance topics.

Read Post

Interviews by email? Not always a good idea 

Making a bigger investment in time and connection leads to richer, more engaged interviews.

Read Post

Uh-oh, your 2025 market outlook’s already out of date

Updates, revisions, interim commentaries—all offer additional opportunity to advance your perspective and drive engagement.

Read Post

The crisis communications toolkit for investment firms

Whether it’s the death of a founder or key exec, a regulatory lapse, a fraud or financial crime, a data breach or workplace violence, you need to be prepared.

Read Post