Ben Bishop and Jody Lowe, Author at Lowe Group

About Ben Bishop and Jody Lowe

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So far Ben Bishop and Jody Lowe has created 2 blog entries.

Keep your message triangle on replay

Whether you talk to the media weekly or once in a blue moon, you should have a trio of top-level messages on replay. Lowe Group public relations and content services clients are well aware of message triangles. Crafting and shaping these core media messages for our investment firm clients has been a foundation of our work since 2003. Why? [...]

By Ben Bishop and Jody Lowe|2024-07-31T11:07:21-05:0007/31/2024|

Our intuitive framework for reporting and measuring on PR and digital marketing

As we wrap up the second quarter and begin the third, our reporting team is putting together reports for clients. Clients need to measure return on investment. Getting the KPIs right takes some thought. The PR industry has long sought to effectively measure ROI. One widely used resource on measurement is the Barcelona Principles. Introduced in 2010 by [...]

By Ben Bishop and Jody Lowe|2024-03-03T14:25:31-06:0007/10/2023|

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