Ben Bishop.

Principal & Managing Director

As a principal of Lowe Group, a leading investment communications and digital marketing agency, Ben Bishop leads the content services team and a wide range of client engagements. As managing director, he oversees firm operations.

Ben specializes in developing and implementing core messages to media, client and prospective-client audiences. He has written and edited content for many asset managers and RIAs. Ben also has deep experience working across multiple institutional-banking and service-provider businesses. His clients are regularly featured in national and industry publications, including via placed content.

Ben joined the firm in 2010, after honing his financial communications skills at a multi-strategy global hedge fund where he held roles in marketing communications and risk reporting. He regularly comments on content and message-development topics on the LoweDown blog.

Ben earned an MBA from Duke University’s Fuqua School of Business. He enjoys books (Jorge Luis Borges), music (Thomas Tallis) and unending projects “up north.”

See Ben's latest Insights.

Pro tip graphic: "Answer the question to be cited. Work out what your reader wants to know, then answer it plainly and directly."

How to Make Your Investment Firm’s Content Easier for AI to Cite

In an earlier LoweDown post, we proposed a test for investment firm content: Could AI have written it? Content that passes tends to do one…

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Slide with a large quotation mark and the text "Content still works when done well and supported" on a dark teal background.

Kitces’ 2026 Marketing Study: The best marketers make advisors market less

 Kitces’ 2026 Marketing Study:  The best marketers make advisors market less  Marketing pays for itself, but most of the cost is people’s time.  Roughly two-thirds…

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blue writing on white background that says "when the voice needs to be truly yours, it can't be even a lightly edited AI generation."

Claude’s watermark: What it means for financial services content creators

Anthropic now watermarks Claude-generated text with an invisible, keyed word-selection pattern (no visible mark, no metadata)   Light editing of a Claude draft probably isn’t enough to avoid it; original…

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