Ella Lawrence
Advisorpedia: “Measurement Dashboards: Look at Multiple Data Points To Measure Your PR Impact and Investment”
Jody Lowe and Pat Allen explain how to create a dashboard to help quantify the impact of your investment in PR.
AI: So much for PR, digital marketers to think about
Jody Lowe weighs the benefits of what artificial intelligence (AI) can offer financial public relations and digital marketing vs. a few potential issues.
5 reasons not to retain a PR firm
You can’t make a record if you ain’t got nothing to say. “Shotgun Willie” by Willie Nelson I might get some grief for this angle…
Measurement dashboards: Look at multiple data points to measure your PR impact and investment
Understanding the full value of earned media requires a deliberate, holistic effort to track and measure all PR outcomes.
Introducing our insider’s list of recommended investment podcasts
Lowe Group podcast recommendations for investment industry insiders are the result of years of listening to and working with investment podcast creators.
Not dead yet: Legacy planning to prepare for the expected–and sometimes unexpected–death of a key leader
Communicating about the death of a colleague, especially a key leader, requires planning. Companies must move quickly to address the business implications.
Financial advisors are leaving Twitter, even as fintwit appears to thrive
Always second to LinkedIn, advisor interest in Twitter—even via passive participation—is significantly down from its 2020 peak.
Updated: Crisis communication tips from Teddy Roosevelt
What can PR today take away from a president’s leadership more than 100 years ago? Jody Lowe on the helpful parallels with Teddy Roosevelt’s approach.
Meet the Team: An interview with Talia Dunyak
Up close and personal with Client Services Director Talia Dunyak.
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