Ella Lawrence

Latest MuckRack survey sheds light on marketing/comms convergence, alignment

Marketers and PR/communications pros share top priorities but diverge on how they measure success.

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Starting February 1, bulk-email basics matter even more

“If you don’t comply, your email reputation may suffer and worse.”

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Vanguard ban on bitcoin ETFs [A communications case study]

With ample time and opportunity to be proactive, the firm chose to be reactive.

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Chief communications officers increasingly play a strategic role in major business decisions: Edelman

Two-thirds of CCOs are included in discussions about important decisions before they’re made, according to recent Edelman study.

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ETF marketing gone wild: The spot bitcoin launch

Are you ready for this? Today ETF marketing takes its place in the spotlight to an extent not seen before in recent history, if ever….

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Our take on what’s ahead for investment industry digital marketers in 2024

Skill development, brand-building, social network hoop-jumping, and fighting the forces conspiring to prevent email delivery all loom large in 2024.

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Our 2024 predictions for PR pros

Jody Lowe weighs in with some predictions for investment industry public relations trends.

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A 2023 holiday reading list for investment pros

Stripped from her Kindle and Audible reading lists, these are Jody Lowe's book recommendations for financial communicators.

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The investment industry stories we’ll remember from 2023

ChatGPT, the resurgence of fixed income, Taylor Swift, direct indexing, Future Proof and more make up our most memorable stories of the year.

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