Social Media.
Like your website, your firms’ social profiles serve as front doors to your company. Social media is its own discipline—highly integrated with PR and content efforts. Our approach helps you bring it all together.
Strategy
At Lowe Group, we can help you gain the right visibility, elevate your core messaging, and engage your audience by utilizing our key social media strategies. We start by performing a comprehensive audit of your corporate and thought leader social media accounts and a thorough competitive analysis report. Using these findings, we help you implement social media strategies to amplify your brand.
Financial services firms that utilize social media build credibility and trust by sharing relevant insights, responding to timely conversations, and establishing authority in the industry. The result? Higher brand awareness, better client relationships, and a stronger reputation in the marketplace.
Posts
Topics, timeliness, and tone...
Social media is more than creating and publishing posts. It elevates brand messaging and connects to your audience in a more personal and measurable way.
Lowe Group makes it easy for financial service firms including RIAs and asset managers to stay consistent and visible on LinkedIn and other relevant social platforms. We create a social calendar with a posting rhythm designed to capture your audience’s attention. We meet with key stakeholders in your organization to refine your message, capture your unique voice and understand the topics that matter most for your organization. We use our knowledge of the industry and our understanding of your brand to create and publish posts and craft shareable responses for key executives so you can go further, faster.
Paid Campaigns
Comprehensive social strategy goes beyond organic social posting. Lowe Group can help you plan and execute your next paid LinkedIn campaign, from lower-cost boosted posts to full advertising campaigns that move the needle with targeted audiences.
Our work includes message development, post creation and design (including A/B tests), audience targeting and campaign monitoring. After the campaign ends, you will receive a full analysis and suggestions for the next steps.
Social media storytelling training
Your marketing team might struggle to keep corporate content fresh. Our workshop is designed to help companies establish their key stories—upping your team’s social media game from ordinary to extraordinary with aligned content that speaks directly to your audience.
Through real examples, practical storytelling tools and hands-on exercises, your team will learn how to craft compelling stories, tailor them for each platform, and measure their impact. We’ll explore storytelling devices that marketers have relied on for decades, helping your team build a go-to list of ideas for when inspiration runs dry. You’ll identify the audiences you’re trying to reach, practice developing and testing stories, and learn how to measure what works. The result: a confident, creative team ready to tell stories that connect and perform.
Curious how this would work? Let’s have a chat.