Public Relations Philosophy
Deliver timely and smart sources to media, on time, when they need them. A friend in the media once told us, “I know you can always help me find smart people for any story.”
We don’t ascribe to the belief that “all press is good press.” When dealing with negative news, less can be more. Each situation requires crafting a thoughtful message and being purposeful and deliberate in determining if and when to share it.