The Lowe Group

TV Interviews Part 2

December 9, 2013 By Stephanie Truog

Our last blog focused on preparing for television interviews and crafting your message. We thought it might be helpful to follow up with a brief post that focuses on how to dress and appear on … [Read More...]

Getting Ready for Television

October 28, 2013 By Stephanie Truog

You’ve landed a television interview. That’s a great opportunity to tell your story and represent your company. That’s a big job to do in just a few minutes. Keep in mind, the average news story runs … [Read More...]

What’s In Your Content?

September 27, 2013 By Clare Bergquist

Content marketing, brand journalism, native advertising, branded content, content curation, owned media, these are terms that we hear quite a bit lately. What do these terms refer to? And why should … [Read More...]

In Case It Doesn’t Go Without Saying, Content Matters Most

September 6, 2013 By Benjamin Bishop

Business Wire posted comments on its blog last month by two of the company’s internal marketing and SEO specialists in a piece called “Discovery, Not Link Building, is the Objective of Your Press … [Read More...]

Bank: Branding & Acquisition Support + Ongoing Outreach

The Lowe Group was engaged by a regional bank to rebrand their organization. There were two sister banks that were going to unite under a new name. Immediately after the rebranding of the bank they … [Read More...]

Two Different Fund Families: Creating, Building on and Making Connections for Media Awareness

The Lowe Group decided to capitalize on two of our clients’ attendance at the Morningstar Conference which attracts 1,700+ advisors and financial professionals and also brings together the nation’s … [Read More...]

New Mutual Fund: Unique Category Awareness & Asset Growth as Goals

A new mutual fund company asked The Lowe Group to help them increase assets in their new fund and to establish and create awareness of a new category in the industry. The firm was looking to increase … [Read More...]

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