Recent Posts

What do Reporters Want in a News Release?

Recently we posted comments on “what you should know about links in news releases,” describing why links in news releases don’t help boost search-engine rankings of the websites to which they point … [Read More...]

Honing Your Alternative Investments Communications Skills

A must-read article by Morningstar (at this link) shares the results of the annual joint Morningstar/Barron’s survey of how advisors and institutions use and perceive alternative … [Read More...]

How a Clear and Concise Value Proposition Can Help You Gain Business

Whether you are a financial services firm offering retirement plan services, an investment manager with a compelling line up of mutual funds or an investment advisory firm selling to high net worth … [Read More...]

What You Should Know about Links in News Releases

The algorithms Google and other search engines use to rank and select content are complex and constantly evolving. We are not experts on search but want to share what we’ve learned about the impact on … [Read More...]

Case Studies

Bank: Branding & Acquisition Support + Ongoing Outreach

The Lowe Group was engaged by a regional bank to rebrand their organization. There were two sister banks that were going to unite under a new name. Immediately after the rebranding of the bank they … [Read More...]

Two Different Fund Families: Creating, Building on and Making Connections for Media Awareness

The Lowe Group decided to capitalize on two of our clients’ attendance at the Morningstar Conference which attracts 1,700+ advisors and financial professionals and also brings together the nation’s … [Read More...]

New Mutual Fund: Unique Category Awareness & Asset Growth as Goals

A new mutual fund company asked The Lowe Group to help them increase assets in their new fund and to establish and create awareness of a new category in the industry. The firm was looking to increase … [Read More...]