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Fireside Chats, Frozen Custard and the Future of Financial PR
Fireside chats with a journalist and a client gave us fresh perspectives on reporting, AI and what makes a great agency partner. Team visioning focused…
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Lowe Group adds veteran business journalist as Media & Client Services Director
Former Milwaukee Business Journal reporter and editor brings 20+ years of newsroom and communications experience to financial PR firm Milwaukee, WI — Lowe Group, one…
Kitces’ 2026 Marketing Study: The best marketers make advisors market less
Kitces’ 2026 Marketing Study: The best marketers make advisors market less Marketing pays for itself, but most of the cost is people’s time. Roughly two-thirds…
“No AI answers, please” – What reporters are really telling sources
Key takeaways: Reporters are screening for AI and saying so plainly in their outreach. Journalists are looking for authentic responses informed by specific expertise and experience. Running your…
“Meet the Milwaukee Business Journal’s 2026 Women of Influence”
Today, the Milwaukee Business Journal’s editor-in-chief Timothy Gibbons covered the event honoring 25 “Women of Influence” in the Milwaukee area, including Lowe Group president and…
The financial communications niche
It’s official–The Lowe Group has moved up from #20 to #18 on O’Dwyer’s list of top PR firms specializing in finance. When I launched the…
Centers of Finfluence Survey 2026: Ranking the finfluencers financial professionals actually follow
The term “finfluencer” conjures images of YouTube thumbnails and TikTok videos, but there’s a parallel universe of influence happening among financial services professionals. Consumer facing…
The ETF launch reimagined: Communications strategies for 351 conversions
Key Takeaways: 351 conversions are redefining the launch playbook for ETF issuers and demand a thoughtful communications strategy for each phase: before, during and after launch. Early, clear education can turn the technical concepts into understandable stories that resonate help attract…
Jody Lowe covers the foundational role of messaging, PR and media outreach, and thought leadership content with The Wealth Advisor at Future Proof 2025.
Lowe Group Founder Jody Lowe joined Scott Martin from The Wealth Advisor at Future Proof Festival to discuss how strategic communications can help cut through…
Lowe Group breaks into top 20 financial PR agencies
While helping clients go further, faster, Lowe Group climbs in O’Dwyer’s 2025 ranking of financial public relations agencies.
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