As the popularity of podcasts continues, our clients are asking us “Can you get us on a podcast?” more than ever. But with so many of them out there, how do you break through the noise to get your voice heard? Often times, it’s not about getting on the most famous podcasts with the most followers, but instead nabbing a guest spot on a smaller one with the focused audience you’re trying to reach. However you decide to approach it, incorporating podcasts into your PR strategy is a smart idea. In her latest piece for the Forbes Agency Council, Jody Lowe lays out five reasons to make podcasts part of your communications outreach plan. (03/07/2022)

Click here to read “5 Reasons To Make Podcasts Part Of Your PR Program” at