By: Jody Lowe; Andy Azinger Duration: 29:31 What makes the Lowe Group stand out from generalist PR firms? A dedicated focus on the financial services industry. Jody Lowe, founder, president, and managing director of the Lowe Group, looks back over her 30+ year career and discusses what she's learned about financial PR and offers a few lessons you can apply. [...]
By: Jody Lowe; Mike LaMena; Andy Azinger Duration: 27:30 Jody Lowe, Lowe Group president and managing director, recently sat down with Wealthspire Advisors CEO Mike LaMena to discuss how the RIA’s success starts with client results but is also about employee development, added services/technology and a culture where everyone can grow and effective communications. [...]
By: Katie Hinkfuss; Andy Azinger In the second episode of the LoweDown's two-part series on impact investing, Katie Hinkfuss, director, client management; media and social media specialist at the Lowe Group, spoke with Praxis Mutual Funds® manager of stewardship investing research and advocacy, Chris Meyer, for a deeper dive into the inaugural 2020 Impact Report. Duration: 24:16 [...]
By: Jody Lowe; Andy Azinger What does “real impact” mean? Jody Lowe, president and managing director of the Lowe Group, spoke with Praxis Mutual Funds® and Everence Financial® manager of stewardship investing, Stella Tai, and vice president of stewardship investing, Mark Regier, for a behind the scenes conversation on the creation of their 2020 Impact Report. Duration: 30:09 [...]
By: Greg Joslyn; Andy Azinger Having better media interviews means having a better understanding of the journalist you're talking to. Greg Joslyn, Vice President, Media Relations and Client Management with The Lowe Group lends insights and provides actionable tips. Duration: 15:00 Transcript [MUSIC … full then under] Greg Joslyn: Journalists tend to be right-brained [...]
By: Ben Bishop; Andy Azinger Talk to the media weekly? Just once in a blue moon? A trio of top-level messages will guide your media interactions and keep you on-point. Ben Bishop, Vice President and managing director with the Lowe Group explains how. Duration: 15:00 Transcript Ben Bishop Having done this work ahead of [...]
By: Jody Lowe; Michael Young; Andy Azinger More investors are looking for positive ways to make a difference with their pocket books. Michael Young with the US SIF Foundation makes it easy to learn how. Duration: 31:35 Transcript: [MUSIC] Michael Young I think when you look at most people when it comes to retirement [...]
By: Robin Gruen; Andy Azinger COVID-19 shuttered businesses. But it's time to stop saying we’ll get back to business when things return to normal, particularly for marketing your brand. Robin Gruen, Vice President-Creative Strategy and Business Development, helps you elevate you approach in the "new normal." Duration: 15:15 Transcript: [MUSIC] Robin Gruen: The new [...]
By: Greg Joslyn; Andy Azinger Remote video means it’s easier to get access to the financial networks than ever before, which means being camera ready is more important than ever before. Are you ready for your close up? Greg Joslyn, Vice President, Media Relations and Client Management with the Lowe Group has helpful tips. Duration: 13:06 [...]
By: Jody Lowe; Andy Azinger In this pandemic era–or any period of crisis—your financial communications will set you apart, and, some financial professionals will fall short. Here are tips for what’s working. Duration: 15:00 Jody Lowe: I think so many people, in times of crisis tend to want to hunker down. But the real [...]
