LoweDown Blog
Eight takeaways for a successful media event
“Count me in. Though I view this as like going to the dentist, … if I have to learn more about annuities, I want it to be from this team!” --Bloomberg reporter response to our Media Masterclass invitation There are a million-and-one reasons for journalists not to show up at your media event: They’re busier than ever. The good ones have a [...]
How mutual fund, ETF communicators sprang into action when SVB surprised
We see you, asset management marketers who dropped everything this week to communicate about the Silicon Valley Bank crisis and fallout. And we celebrate you. Hope you hear the same from the Sales and call center/customer service representative teams you armed with on-the-spot analysis. Communicating as things are happening—even when the situation isn’t fully sized and even when specific perspectives may not be fully [...]
4 must-reads if your job involves reaching and engaging financial advisors
To me, there’s little better than submitting to a plane ride with a collection of whitepaper PDFs that I’ve been meaning to read. Ah, the sheer bliss. The stack always tends to include some I wish I hadn’t wasted the toner ink to print while others will help carry me away. Here’s my report on some of the highlights from a recent trip: four [...]
Financial PR and digital marketing: How they work together
In January the Lowe Group announced the formation of LG Digital, which formalizes and extends services we’ve previously offered. Pat Allen joined us to head the practice, bringing senior-level leadership and valuable varied experience. Now that Jody and Pat are working together, we thought we’d have a chat about how financial PR and digital marketing work together. Pat Allen: Jody, nobody blinked [...]
How to avoid sounding self-serving as you write content
When you write content for clients and prospects, it’s tempting to sell more aggressively than might be expected in an educational piece. There’s an implicit contract between you and your readers, and if you include slick-sheet language in, say, a blog post or white paper, you’ll undermine your purpose. High-quality educational content engages clients, helping them understand your products and services or solve problems. [...]