LoweDown Blog
Best practices for sharing news releases
Many companies spend hours developing their news release content but very little time thinking about distribution. It is not enough to simply post your news release to “the wire.” Today’s news release distribution opportunities are many. In fact, media is just one audience for your news, and you should seek to get news directly into the hands of the people you want to reach. [...]
Are you ready for AI to summarize your emails?
Someday—and sooner than any of us may be prepared for—we’ll look back and marvel at how emailing used to work. And by that I mean, the quaintness of our very expectation that: We could send emails and that those emails would arrive in a human-moderated Inbox. Further, that the human would allow themselves to be interrupted throughout the day by random marketing communications. Further, [...]
SEC Marketing Rule—What is an advertisement?
We’re coming up on two years since the SEC began enforcing its new Investment Advisor Marketing Rule in November 2022. When we first reviewed the rule, we noted the need for advisory firm marketers to think carefully about what is—and isn’t—an “advertisement” as now defined. In our work, for example, the question may arise with respect to news releases, media interview and content of [...]
Get the hit: 11 tips to land broadcast appearances
Fairly or not, there’s nothing quite like a glitzy broadcast appearance to build your credibility and burnish your bona fides with investors, clients, prospects and, perhaps most importantly, your parents and immediate family (who have never really understood what you do and whether it matters, but will be most impressed to see you on camera with someone who does!). To get your message out [...]
A must-read for investment website publishers: takeaways from the Google leak
I just happened to be holding a theater-style box of candy last week when I began to read an article about how Google search ranking works. The more I read, the deeper I was drawn into the story as if it was a movie on the big screen and I was fully engaged, while chomping on the candy. The publisher Search Engine Land estimated [...]
