LoweDown Blog
We have a different take on the canned ‘Share of Voice’ metric
Most clients understand intuitively that old-fashioned Advertising Value Equivalent (AVE) metrics are to be strictly ignored as they offer no meaningful information or strategic value. Glib reporting can actually do damage by distracting decision-makers from what matters to the business. We’ve generally found other canned metrics—the ones easily pulled from media monitoring tools—to be unhelpful. Take Share of Voice as an example: Like AVE, [...]
Newsrooms are diverse—and journalists want diverse sources too
Media organizations have made great progress in making their newsrooms more diverse, with the ultimate goal of creating content that’s more representative of their audience. Through internship opportunities, targeted recruiting initiatives and thoughtful mentoring programs for underrepresented groups, the wheel is beginning to turn, albeit slowly. We’ve been struck by explicit demands from journalists for greater diversity in their sources over the last few years. While recent court cases and pushback on corporate diversity efforts have slowed these demands, we think there remains [...]
Keep your message triangle on replay
Whether you talk to the media weekly or once in a blue moon, you should have a trio of top-level messages on replay. Lowe Group public relations and content services clients are well aware of message triangles. Crafting and shaping these core media messages for our investment firm clients has been a foundation of our work since 2003. Why? In the incredibly fast-moving investment [...]
Ether ETFs debut: the crypto marketing thrill isn’t gone, just muted
Did Ethereum provide any additional marketing inspiration for the eight teams responsible for launching the spot Ethereum ETFs Tuesday? Let’s take a look. It would have been hard to match the sheer thrill of January 11 when 11 spot bitcoin ETFs went live and ETF marketing went wild. For one, marketers had a longer run-up to the bitcoin product. As early as October 2023, [...]
Lowe Group introduces PR/Marketing assessment tool for asset managers
The Visibility Grader reveals, helps address website shortcomings Milwaukee, WI (July 22, 2024) – Lowe Group, an investment communications and digital marketing agency, has introduced the Visibility Grader, a diagnostic tool designed to help asset management firms understand their online visibility and address any gaps that may exist. “The Visibility Grader is our response to common issues revealed by the close collaboration of [...]
