LoweDown Blog
As capital inflows slow, PE firms need to get creative & proactive
Alas, we lost two beloved Tinas in the last 12 months. The eight-time Grammy winning Queen of Rock & Roll passed away in Switzerland in late May. She was predeceased by another TINA—the market regime where There Is No Alternative to risk-assets—a year ago this month in Jackson Hole, Wyo. That’s when the world’s leading central bankers made it clear that lots more pain [...]
Marketing and communications professionals should know the 7 “general prohibitions” of the new SEC Marketing Rule
This week the SEC announced its first charges under the new Marketing Rule that went into effect in May 2021. Tital Global Capital Management USA was fined $850,000 for “using hypothetical performance metrics in advertisements that were misleading” and for “multiple compliance failures that led to misleading disclosures about custody of clients’ crypto assets, the use of improper ‘hedge clauses’ in client agreements, the [...]
Gen Z and traditional investment providers: where, how will their paths even cross?
We can’t underestimate the work—and new thinking—required for the investment industry to meaningfully extend to Generation Z investors. That was my takeaway from a discussion this week with two Lowe Group college interns. Rosemary Cetera is a graduate student at Marquette University pursuing a Master of Arts in Corporate Communications, and Jamiah Boyd is a junior at the University of Wisconsin-Milwaukee majoring in finance with [...]
Why’d you do that to our news release?
In the back-and-forth of working with clients to craft press releases, there are a couple of areas of … how to put this delicately … tension … that sometimes come up. Here, then, are some of the more common questions we get from clients when it comes to news releases and our responses when they ask “Why did you … … take out the [...]
9 head-turning charts, animations, images from investment firm marketers
It’s been too hot to read—instead, this week let’s look at some pictures! Here’s a shout-out to some of the finest graphics we’ve seen circulating on the socials lately. The set of nine celebrated below is a mix of new and old-but-evolved charts, animations and images produced by asset management and advisory firm marketers over the last few months. Pour a glass of lemonade [...]
