LoweDown Blog
Titling your content in a way that doesn’t telegraph marketing content follows
Creating content that educates or takes a view on the market or industry trends can help you engage with both clients and journalists. But that doesn’t work if your title sounds like you’re about to give a rundown of your value proposition. Readers, especially journalists, are going to be skeptical about spending time on something called something like How our time-tested process guided [...]
3 words for new ETF issuers: Go all in
Recent Fuse research cited by Ignites.com (subscription required) illustrates just how daunting it is to launch a successful ETF. Through May 29 of this year, at the same time as there have been 258 launches, nearly two-thirds as many (174) were shuttered. Since 2014, the data is even worse with 5,222 launches and 4,654 closures. There is a reason Bloomberg’s Eric Balchunas refers to [...]
Among the many ways Milwaukee is not horrible: Its investment cred
Not horrible at all. National viewers will see for themselves when the Milwaukee skyline is in the news a lot in July as the Republican convention descends upon the city. We love this community whose new tagline, Fresh, Flavor, Forward, describes so much about what we enjoy about living here. Our professional home is equally compelling. Lowe Group has been Milwaukee-based for more [...]
Introducing the Visibility Grader: a PR/Marketing measurement tool just for asset managers
When a prospective client reaches out, there are a few things I’ll check before we even get on a call. Regardless of whatever else they may be responsible for, every digital marketer has a corporate domain to call their own. And, a minimum goal of every corporate domain is to be seen. So as part of my prep, I’ll complete a high-level diagnostic to [...]
Practical ideas for developing content when your team is small
Regardless of the size of your organization, you may have a small team focused on and supportive of content development. Say there’s only a handful of people across marketing, sales and business functions whom you can count on. You have to be especially tight about your planning. You definitely want some easy wins. Here are some practical suggestions for getting done what matters most [...]
