LoweDown Blog
Ether ETFs debut: the crypto marketing thrill isn’t gone, just muted
Did Ethereum provide any additional marketing inspiration for the eight teams responsible for launching the spot Ethereum ETFs Tuesday? Let’s take a look. It would have been hard to match the sheer thrill of January 11 when 11 spot bitcoin ETFs went live and ETF marketing went wild. For one, marketers had a longer run-up to the bitcoin product. As early as October 2023, [...]
Lowe Group introduces PR/Marketing assessment tool for asset managers
The Visibility Grader reveals, helps address website shortcomings Milwaukee, WI (July 22, 2024) – Lowe Group, an investment communications and digital marketing agency, has introduced the Visibility Grader, a diagnostic tool designed to help asset management firms understand their online visibility and address any gaps that may exist. “The Visibility Grader is our response to common issues revealed by the close collaboration of [...]
Dialing back on the violent metaphors
“Evil happens when good people do nothing.” It’s a saying that’s always meant a lot to me. I might even go so far as to say that it’s driven me to go places that I didn’t need to go, to do or say things that I really didn’t need to do or say. With that as a backdrop, let me plunge into a topic [...]
You need to rank #1 for your product tickers
One of the more provocative recommendations of the Lowe Group Visibility Grader is fundamental: If you’re an asset manager with products for sale, you should rank #1 for the products’ ticker symbols, and ideally product names, in search. There can be no ifs, ands or buts about this. When was the last time you searched, using incognito mode, for your tickers? If you’re not [...]
Kudos to fund marketers: MICUS24 swag does not disappoint!
Just got back from the Morningstar Investment Conference at Navy Pier in Chicago. I’m struck by the major commitment, both in time and expense, made when asset managers exhibit at Morningstar and other major conferences. I love to see the industry’s marketing pros work trying to elevate their brands and the creativity of the teams who think long and hard about the SWAG they [...]
