LoweDown Blog
Among the many ways Milwaukee is not horrible: Its investment cred
Not horrible at all. National viewers will see for themselves when the Milwaukee skyline is in the news a lot in July as the Republican convention descends upon the city. We love this community whose new tagline, Fresh, Flavor, Forward, describes so much about what we enjoy about living here. Our professional home is equally compelling. Lowe Group has been Milwaukee-based for more [...]
Introducing the Visibility Grader: a PR/Marketing measurement tool just for asset managers
When a prospective client reaches out, there are a few things I’ll check before we even get on a call. Regardless of whatever else they may be responsible for, every digital marketer has a corporate domain to call their own. And, a minimum goal of every corporate domain is to be seen. So as part of my prep, I’ll complete a high-level diagnostic to [...]
Practical ideas for developing content when your team is small
Regardless of the size of your organization, you may have a small team focused on and supportive of content development. Say there’s only a handful of people across marketing, sales and business functions whom you can count on. You have to be especially tight about your planning. You definitely want some easy wins. Here are some practical suggestions for getting done what matters most [...]
Your PR firm has a new owner—where does that leave you?
About once a month, I receive emails from private equity firms looking to purchase Lowe Group. Recently, we saw that one of the leading financial communications agencies was absorbed by a larger PR firm backed by private equity. We have no intention of selling and love what we do, but it got me thinking about what consolidation in the industry might mean. As a [...]
Asset manager, wealth manager social media outperforms other finserv: Hearsay study
Ordinarily, I have limited use for research that combines asset management and wealth management with banking and the many flavors of insurance (property & casualty, life & annuities). We just don’t have enough in common, and insurance and banking data tend to overwhelm everything—with the potential to misdirect. Fortunately, Hearsay’s Social Selling Content Study published a few weeks ago reported some data at the [...]
