LoweDown Blog
ETF marketing gone wild: The spot bitcoin launch
Are you ready for this? Today ETF marketing takes its place in the spotlight to an extent not seen before in recent history, if ever. If you’re on the marketing teams of the 11 firms approved to launch a spot bitcoin ETF, you well know the test ahead. (Then again, there’s zero chance that you have the time to read this.) The rest of [...]
Our take on what’s ahead for investment industry digital marketers in 2024
Our outlook on investment industry communications trends in 2024 continues today with some digital marketing perspectives from Pat Allen, head of LG Digital. Also, see Jody Lowe's comments on what she sees ahead for public relations professionals this year. A new year—those 12 months stretching out in front of us—is a natural occasion to make a new plan, to commit with new conviction, to [...]
Our 2024 predictions for PR Pros
We’re kicking off the year with two back-to-back posts on our predictions for investment industry communications trends in 2024. Below Jody Lowe comments on what she sees ahead for public relations professionals. The New Year is a great time to build outreach plans for the coming year. This year, there are plenty of predictable stories we’re tracking, hoping to connect our smart client sources [...]
A 2023 Holiday Reading List for Investment Pros
WealthManagement.com recently published their 10 best business books for financial advisors. I always love best books lists, and I agree with WM.com’s recommendations for Michael Lewis’s epic book Going Infinite on the demise of the crypto trading platform FTX and Walter Isaacson’s terrific biography of Elon Musk. Both are great reads. I love reading—both fiction and non-fiction—and always have at least two books going, [...]
The investment industry stories we’ll remember from 2023
As the days count down to the end of 2023, we’re taking a quick random look back at some of the ongoing stories we’ll remember from the year. What would you add? We invite your comments below. A new co-worker. We all got a new co-worker this year as artificial intelligence capability in the form of ChatGPT and other tools swept through firms, with [...]
