LoweDown Blog
Ether ETFs debut: the crypto marketing thrill isn’t gone, just muted
Did Ethereum provide any additional marketing inspiration for the eight teams responsible for launching the spot Ethereum ETFs Tuesday? Let’s take a look. It would have been hard to match the sheer thrill of January 11 when 11 spot bitcoin ETFs went live and ETF marketing went wild. For one, marketers had a longer run-up to the bitcoin product. As early as October 2023, [...]
Dialing back on the violent metaphors
“Evil happens when good people do nothing.” It’s a saying that’s always meant a lot to me. I might even go so far as to say that it’s driven me to go places that I didn’t need to go, to do or say things that I really didn’t need to do or say. With that as a backdrop, let me plunge into a topic [...]
Titling your content in a way that doesn’t telegraph marketing content follows
Creating content that educates or takes a view on the market or industry trends can help you engage with both clients and journalists. But that doesn’t work if your title sounds like you’re about to give a rundown of your value proposition. Readers, especially journalists, are going to be skeptical about spending time on something called something like How our time-tested process guided [...]
Practical ideas for developing content when your team is small
Regardless of the size of your organization, you may have a small team focused on and supportive of content development. Say there’s only a handful of people across marketing, sales and business functions whom you can count on. You have to be especially tight about your planning. You definitely want some easy wins. Here are some practical suggestions for getting done what matters most [...]
Welcome to the investment industry, grads!
It’s that time of year—when LinkedIn is overridden with group photos of the bright and shiny faces of the incoming classes of new employees and interns fortunate enough to be starting their careers in the investment management industry. If you’re a manager responsible for onboarding new communications professionals, it all falls on you to assure the newcomers get off to a strong start: Scheduling [...]