LoweDown Blog
TikTok, not Google, is now the go-to for basic investment searches
Someday we'll think of these as simpler times—as in: “Remember when all we worried about was ranking in Google search?” It’s becoming apparent that if you’re an investment firm hoping to use content to meet people—younger information-seekers in particular—you may need a TikTok strategy (posting and then optimizing) to be in the mix for investment-related searches that take place on that platform. Less relevant [...]
Investment podcast directory update: now including shows on active management, millennial entrepreneurs, family offices
The good news: investing podcasts just keep coming. The better news: The Lowe Group’s Insider’s List of Investment Podcasts recommended for the investment industry (asset managers, financial advisors, professional investors and fintech) has just been updated with 10 more podcasts. This is the directory’s final update of the year, after being introduced in April and last updated in July. (See our criteria for inclusion [...]
Three ways not to sound salesy in educational content
Educational content should build trust with your audience—which in most cases is your clients and prospects. Clients want to hear from you, and interested prospects want to understand you … often before a first meeting. To build trust, you have to avoid sounding salesy. With blog posts, there’s an implicit contract between you and your readers that you won’t try to sell hard. If [...]
As capital inflows slow, PE firms need to get creative & proactive
Alas, we lost two beloved Tinas in the last 12 months. The eight-time Grammy winning Queen of Rock & Roll passed away in Switzerland in late May. She was predeceased by another TINA—the market regime where There Is No Alternative to risk-assets—a year ago this month in Jackson Hole, Wyo. That’s when the world’s leading central bankers made it clear that lots more pain [...]
Marketing and communications professionals should know the 7 “general prohibitions” of the new SEC Marketing Rule
This week the SEC announced its first charges under the new Marketing Rule that went into effect in May 2021. Tital Global Capital Management USA was fined $850,000 for “using hypothetical performance metrics in advertisements that were misleading” and for “multiple compliance failures that led to misleading disclosures about custody of clients’ crypto assets, the use of improper ‘hedge clauses’ in client agreements, the [...]