LoweDown Blog
4 must-reads if your job involves reaching and engaging financial advisors
To me, there’s little better than submitting to a plane ride with a collection of whitepaper PDFs that I’ve been meaning to read. Ah, the sheer bliss. The stack always tends to include some I wish I hadn’t wasted the toner ink to print while others will help carry me away. Here’s my report on some of the highlights from a recent trip: four [...]
Financial PR and digital marketing: How they work together
In January the Lowe Group announced the formation of LG Digital, which formalizes and extends services we’ve previously offered. Pat Allen joined us to head the practice, bringing senior-level leadership and valuable varied experience. Now that Jody and Pat are working together, we thought we’d have a chat about how financial PR and digital marketing work together. Pat Allen: Jody, nobody blinked [...]
A Shout-out to ETF marketing, sales teams at the 30-year mark
The SPDR S&P 500 ETF (SPY) celebrated its 30th anniversary this week, and everybody who’s anybody has weighed in with fascinating reminiscences about how the idea set what had been a complacent mutual fund business on fire. More than the anniversary of a single product, Jan. 22, 1993, was the start of an industry that’s grown from SPY’s original investment of $6.5 million to [...]
Considerations for tweeting in a time of Twitter turmoil
Everyone’s talking about Elon Musk’s Twitter takeover, but do you know what that means for your firm’s account? Without commenting on Musk’s business strategy, his bold actions, such as changes in verification process including the Twitter Blue launch and an overhaul of moderation policies, have caused many of our clients to wonder what a Musk-led Twitter might mean. As you think about how this [...]
Observations on effective social media programs
During a recent call with a client we admire for its strong thought leadership and social media outreach, we spent a few minutes discussing the goals of social media communications. Are successful social media programs measured mainly by an increase in sales or leads added to the pipeline? That is one measure. But in our experience, a successful program does so much more. In [...]