LoweDown Blog
What’s not to like: Latest Fuse research affirms PR value while answering burning digital marketing questions
“We are big believers in PR, we think the lift that [asset management] firms can get from actively participating is pretty valuable. It’s cost-effective as well, and financial advisors view it as a highly effective tool to enhance the relationship.” When you work for a public relations firm, that’s a statement, as made by Fuse Research Network’s Mike Evans on a webinar Tuesday, that [...]
Lucky you: Digital marketers get the keys to the kingdom
Congratulations on completing the studies required to earn your degree as a digital marketer! We’re not going to insult you by suggesting that now you have everything you need. Of course, you don’t—you’re in digital marketing. You’ve chosen a career that’s the opposite of static. You’re heading toward a lifetime of learning. But maybe that’s part of what appeals to you? A fortunate few [...]
AI: So much for PR, digital marketers to think about
I’ve got artificial intelligence (AI) on my mind. And it’s no surprise, given daily headlines related to AI innovations and implications. Our team gathered last week for one of our occasional “Lunch ‘n Learns” on the topic of ChatGPT, Large Language Models and AI. My colleagues Ben Bishop and Pat Allen shared a firehose of information on some of the tools they are exploring—and [...]
Financial advisors are leaving Twitter, even as FinTwit appears to thrive
Financial advisors’ usage of Twitter has fallen to a level not seen since 2014 and less than half that in 2021. Just 23% of advisors now say they use Twitter, according to the latest Putnam Investments’ latest research. Putnam Social Media Director Jayme Lacour confirmed this includes active (tweeting) and passive (no posting, just reading) use. As you can see below, the drop began [...]
4 must-reads if your job involves reaching and engaging financial advisors
To me, there’s little better than submitting to a plane ride with a collection of whitepaper PDFs that I’ve been meaning to read. Ah, the sheer bliss. The stack always tends to include some I wish I hadn’t wasted the toner ink to print while others will help carry me away. Here’s my report on some of the highlights from a recent trip: four [...]