LoweDown Blog
Advisorpedia: “How AI Search Could Lead to a Boost in Visibility for Investment Firms”
You’ve likely read about the transformative potential of artificial intelligence (AI) in investment management. To the extent that AI is used for information queries, it also has bearing on the effectiveness of PR and digital marketing strategies for investment firms, including ETF and mutual fund companies. The pursuit of online visibility may require a pivot from traditional search engine optimization to include generative engine [...]
Advisorpedia: “The Retirement Security Rule: A High-Profile Opportunity To Become Part of the News”
In early 2024, the Department of Labor (DOL) issued a revised fiduciary standard that generated mixed responses from the advisory industry and widespread coverage by the financial media. Well-prepared advisors and retirement specialists who used the news to communicate to interested constituencies through releases, email, and website updates were frequently called on and quoted by the media as the news broke. Lowe Group President [...]
Ether ETFs debut: the crypto marketing thrill isn’t gone, just muted
Did Ethereum provide any additional marketing inspiration for the eight teams responsible for launching the spot Ethereum ETFs Tuesday? Let’s take a look. It would have been hard to match the sheer thrill of January 11 when 11 spot bitcoin ETFs went live and ETF marketing went wild. For one, marketers had a longer run-up to the bitcoin product. As early as October 2023, [...]
Lowe Group introduces PR/Marketing assessment tool for asset managers
The Visibility Grader reveals, helps address website shortcomings Milwaukee, WI (July 22, 2024) – Lowe Group, an investment communications and digital marketing agency, has introduced the Visibility Grader, a diagnostic tool designed to help asset management firms understand their online visibility and address any gaps that may exist. “The Visibility Grader is our response to common issues revealed by the close collaboration of [...]
Financial Advisor Magazine: “Lights! Camera! Advisors Discover The Power Of Video Marketing”
In recent years, a growing number of independent advisors have been using video as a marketing tool. Financial Advisor Magazine's Ben Mattlin spoke to industry experts, including our Executive Vice President, Digital Pat Allen, about the various ways advisors use video. Allen explained that there are three basic types of videos that advisors are producing. (02/06/2024) Click here to read "Lights! Camera! Advisors Discover [...]