LoweDown Blog
Ether ETFs debut: the crypto marketing thrill isn’t gone, just muted
Did Ethereum provide any additional marketing inspiration for the eight teams responsible for launching the spot Ethereum ETFs Tuesday? Let’s take a look. It would have been hard to match the sheer thrill of January 11 when 11 spot bitcoin ETFs went live and ETF marketing went wild. For one, marketers had a longer run-up to the bitcoin product. As early as October 2023, [...]
Lowe Group introduces PR/Marketing assessment tool for asset managers
The Visibility Grader reveals, helps address website shortcomings Milwaukee, WI (July 22, 2024) – Lowe Group, an investment communications and digital marketing agency, has introduced the Visibility Grader, a diagnostic tool designed to help asset management firms understand their online visibility and address any gaps that may exist. “The Visibility Grader is our response to common issues revealed by the close collaboration of [...]
Financial Advisor Magazine: “Lights! Camera! Advisors Discover The Power Of Video Marketing”
In recent years, a growing number of independent advisors have been using video as a marketing tool. Financial Advisor Magazine's Ben Mattlin spoke to industry experts, including our Executive Vice President, Digital Pat Allen, about the various ways advisors use video. Allen explained that there are three basic types of videos that advisors are producing. (02/06/2024) Click here to read "Lights! Camera! Advisors Discover [...]
Vanguard ban on bitcoin ETFs [A communications case study]
UPDATE: On January 24, Vanguard posted a Q&A featuring its ETF and brokerage platform leaders Janel Jackson and Andrew Kadjewski defending the firm's position and explaining why they barred trading in spot bitcoin ETFs. Until yesterday, the firm had only commented reactively in response to press inquiries. Jackson said, “We understand that our decision on crypto is not popular among some investors, but many [...]
The investment industry stories we’ll remember from 2023
As the days count down to the end of 2023, we’re taking a quick random look back at some of the ongoing stories we’ll remember from the year. What would you add? We invite your comments below. A new co-worker. We all got a new co-worker this year as artificial intelligence capability in the form of ChatGPT and other tools swept through firms, with [...]