LoweDown Blog
Financial Experts Network: “Media Pointers for Financial Advisors”
"Standing out in a competitive landscape is essential to maintaining and growing an advisory business. Harnessing the power of media coverage is a cost–effective way to build your personal brand and grow awareness of your practice." Jody Lowe of Lowe Group joined Tom Dickson to share her media expertise with financial advisors for a Financial Experts Network webinar. (05/06/2021) Click here to watch "Media [...]
News Release: Greg Avdoian Joins the Lowe Group
Milwaukee (Jan. 12, 2021) – The Lowe Group, a Milwaukee-based investment and financial communications firm, announced the addition of Greg Avdoian as vice president, client services and business development. With years of public relations and marketing expertise leading diverse clients, growing brands, and providing strategic counsel across many industries, Avdoian will support client strategies and drive agency growth by leading business development and marketing initiatives. Prior to joining the Lowe Group, he served as vice president of Wilks Communications Group in Chicago leading corporate accounts and overseeing business [...]
Jody Lowe joins Rob Cressy on Sports Marketing Huddle podcast
Jody Lowe joined Bacon Sports Founder Rob Cressy for a conversation about how to prepare for a successful audio or video interview. Topics include identifying your key messages, engaging with the media and pitfalls to avoid. Listen to Sports Market Huddle, EP-397 Marketing & Media in the New Normal with Jody Lowe, on iTunes or Spotify.
PR Daily: “What’s working for financial comms during COVID-19”
"This public health crisis is also threatening markets and investment portfolios. Here is what is working for communicators looking to calm anxieties," notes PR Daily in presenting an article by Jody Lowe of Lowe Group in the publication's Crisis Communications section (04/14/2020). Click here to read "What’s working for financial comms during COVID-19" at prdaily.com.
MutualFundWire: “Handling Quarter-End Materials Mid-Crisis”
"An industry communications specialist offers fundsters tips for adapting in the light of the ongoing COVID-19 pandemic and market volatility," writes MutualFundWire in introducing a contributed column by Ben Bishop of Lowe Group (04/02/2020). Click here to read "Handling Quarter-End Materials Mid-Crisis" at MFwire.com.