LoweDown Blog
Are you ready for AI to summarize your emails?
Someday—and sooner than any of us may be prepared for—we’ll look back and marvel at how emailing used to work. And by that I mean, the quaintness of our very expectation that: We could send emails and that those emails would arrive in a human-moderated Inbox. Further, that the human would allow themselves to be interrupted throughout the day by random marketing communications. Further, [...]
Kudos to fund marketers: MICUS24 swag does not disappoint!
Just got back from the Morningstar Investment Conference at Navy Pier in Chicago. I’m struck by the major commitment, both in time and expense, made when asset managers exhibit at Morningstar and other major conferences. I love to see the industry’s marketing pros work trying to elevate their brands and the creativity of the teams who think long and hard about the SWAG they [...]
Among the many ways Milwaukee is not horrible: Its investment cred
Not horrible at all. National viewers will see for themselves when the Milwaukee skyline is in the news a lot in July as the Republican convention descends upon the city. We love this community whose new tagline, Fresh, Flavor, Forward, describes so much about what we enjoy about living here. Our professional home is equally compelling. Lowe Group has been Milwaukee-based for more [...]
Be more specific in describing your sustainable investment strategies
Investor interest in sustainable and impact investing remains high. A 2024 study from Morgan Stanley indicated that more than half of individual investors plan to increase their allocations to sustainable investments in the next year. Like consumers who choose to buy products that use recycled materials or avoid products that are produced with child labor, many investors would like to see their investment dollars [...]
Chief communications officers increasingly play a strategic role in major business decisions: Edelman
The recently released Edelman’s Future of Corporate Communications study found that half of chief communications officers (CCOs) consider themselves to be strategic advisors to the business leaders in their organization. This compared to little over one-third in 2021. The study notes, “CEOs and Boards have awakened to the value communications can and must provide, and they’re pushing communications leaders to operate as a strategic [...]