LoweDown Blog

A graphic designer’s pivot to marketing strategy: UMB Bank’s Jennifer Casanova

Recently we were pleased to welcome Jennifer Casanova, B2B marketing director for UMB Bank, to our office for a lunch ‘n’ learn discussion about effective agency-corporate collaboration. Following is a recap of that discussion, including career path highlights, how her background influences her work today, and key traits she looks for in an agency relationship.   Background and Career path  Jen Casanova      [...]

By |11/08/2023|Potpourri|

Calamos’ Bob Behan: A veteran distribution exec on leadership, management

I have no issue with Sales being the alpha in the sales/marketing relationship. Sales doesn’t succeed without being assertive—and everyone else working in the overall enterprise (sometimes referred to as “overhead”) needs Sales to be successful. Most marketers confident in the value they bring know better than to knock heads with Sales.   In fact, I’ll go a step further. I’ve never spent 15 [...]

By |11/06/2023|Potpourri|

The 9 words we’re seeing a lot of, with mixed emotions

On Monday Merriam-Webster announced the addition of 690 words to its dictionary. Words such as doggo, chef’s kiss and bracketology are not necessarily new this year. Rather, according to the announcement, “these new additions have demonstrated widespread use over time and offer a window into the world today.”  In that same spirit (and applying similarly vague standards of selection), below we present our own [...]

By |10/05/2023|Potpourri|

Why choose one when you can have both? Our take on Work from Home vs. Work from Office

As more and more companies ditch their COVID-era WFH and hybrid policies and require employees to return to the office full time, we’ve been reflecting on Lowe Group’s flexible approach to workplace attendance. Lowe Group has had remote and hybrid work options since long before the pandemic. With employees based around the U.S., Mexico and Europe over the years, the company has learned how [...]

By |09/20/2023|Potpourri|

Taking your thought leadership on the road—and making the most of it

In just a few weeks, several of the major financial industry conferences are scheduled including FutureProof and Schwab Impact among others. Whether you are participating, exhibiting or speaking, conferences are a key part of most of our clients' outreach plans and for many, there is a special focus on speaking.    Getting on stage at these marquee events is often a key strategy to demonstrate industry [...]

By |09/07/2023|Potpourri|
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