LoweDown Blog

Gen Z and traditional investment providers: where, how will their paths even cross?

We can’t underestimate the work—and new thinking—required for the investment industry to meaningfully extend to Generation Z investors. That was my takeaway from a discussion this week with two Lowe Group college interns. Rosemary Cetera is a graduate student at Marquette University pursuing a Master of Arts in Corporate Communications, and Jamiah Boyd is a junior at the University of Wisconsin-Milwaukee majoring in finance with [...]

By |08/17/2023|Potpourri|

And now a word from our young professionals: Hands-on and happy to be learning PR

When polling a room of fifth graders about their career goals, you might hear answers like “doctor,” “fireman” or “teacher.” One job that is (not so surprisingly) missing from the list of frequently listed childhood career aspirations is “financial services public relations associate.” Although this career might not be top of mind for many young people, including recent grads, we’d argue that the financial [...]

Advisorpedia: “Measurement Dashboards: Look at Multiple Data Points To Measure Your PR Impact and Investment”

In any environment but especially in today’s predominantly digital environment, one of the challenges when making an investment in public relations is the ability to quantify ROI. Unlike digital advertising where you can measure impressions and clicks, it is harder to measure the impact of earned media. So how can you calculate the value of public relations? In their piece for Advisorpedia, Pat Allen [...]

By |06/05/2023|Potpourri|

Pitching pointers for fledgling flacks

The advice I’d give to early-career PR professionals about interacting with reporters is not too different from the advice I would give to anyone in the field: Make yourself a resource and not a pain-in-the-neck who wastes their time.   When you’re a “flack,” as many curmudgeonly journalists (some of whom clearly were not adequately cared for as small children) call us, the assumption [...]

By |06/05/2023|Potpourri, Public Relations|

New financial-services content creators: Let your curiosity guide your learning in these three areas

Welcome to your new job in content creation within the financial services industry. Your curiosity is your most important asset in your new job. Put it to good use.   When I was first working in financial communications, one of my assignments was to draft answers to requests for proposals. This was in-house at an investment firm. RFP work can be repetitive and even dull—yet [...]

By |06/02/2023|Content, Potpourri|
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