LoweDown Blog
Advisorpedia: “Measurement Dashboards: Look at Multiple Data Points To Measure Your PR Impact and Investment”
In any environment but especially in today’s predominantly digital environment, one of the challenges when making an investment in public relations is the ability to quantify ROI. Unlike digital advertising where you can measure impressions and clicks, it is harder to measure the impact of earned media. So how can you calculate the value of public relations? In their piece for Advisorpedia, Pat Allen [...]
Pitching pointers for fledgling flacks
The advice I’d give to early-career PR professionals about interacting with reporters is not too different from the advice I would give to anyone in the field: Make yourself a resource and not a pain-in-the-neck who wastes their time. When you’re a “flack,” as many curmudgeonly journalists (some of whom clearly were not adequately cared for as small children) call us, the assumption [...]
New financial-services content creators: Let your curiosity guide your learning in these three areas
Welcome to your new job in content creation within the financial services industry. Your curiosity is your most important asset in your new job. Put it to good use. When I was first working in financial communications, one of my assignments was to draft answers to requests for proposals. This was in-house at an investment firm. RFP work can be repetitive and even dull—yet [...]
Lucky you: Digital marketers get the keys to the kingdom
Congratulations on completing the studies required to earn your degree as a digital marketer! We’re not going to insult you by suggesting that now you have everything you need. Of course, you don’t—you’re in digital marketing. You’ve chosen a career that’s the opposite of static. You’re heading toward a lifetime of learning. But maybe that’s part of what appeals to you? A fortunate few [...]
The best strategy for your new PR career? Say yes!
A note about this series: There comes a time in every professional’s life when you want to impart what you’ve learned to those coming up behind you. Fortunately, that’s part of our job description at the Lowe Group—we train financial communicators! Today we begin a series of posts welcoming those fresh college graduates fortunate enough to score a job in the investment industry. If [...]