LoweDown Blog

Measurement dashboards: Look at multiple data points to measure your PR impact and investment

Public relations used to have a measurement problem. But that is changing.  To set the stage, the media environment has changed dramatically. The audiences you are trying to reach—institutional investors, advisors, high-net-worth individuals, retirement investors—all consume news in multiple ways. The traditional print news hole of the past has shrunk considerably, and more information is consumed online, over the airways, through social media channels like [...]

By |05/03/2023|Public Relations|

Not dead yet: Legacy planning to prepare for the expected–and sometimes unexpected–death of a key leader

The TV series Not Dead Yet features a journalist turned obituary writer who is visited by the ghosts of her subjects. Like the fictional character, real life obituary writers sometimes write about their famous subjects while they are still alive. While it may sound creepy, it’s not a bad model for comms professionals who may be faced with sharing news of the passing of [...]

By |04/20/2023|Public Relations|

Updated: Crisis communication tips from Teddy Roosevelt

Author’s note: As local and national officials struggled to respond to the recent Norfolk Southern train derailment in Ohio and its effects, it reminded us of another public official, Teddy Roosevelt, who faced and effectively averted a different public crisis. We are revisiting this blog which is among the most popular we’ve published.  Best-selling author and historian Doris Kearns Goodwin draws leadership lessons from [...]

By |04/06/2023|Public Relations|

Eight takeaways for a successful media event

“Count me in. Though I view this as like going to the dentist, … if I have to learn more about annuities, I want it to be from this team!”    --Bloomberg reporter response to our Media Masterclass invitation  There are a million-and-one reasons for journalists not to show up at your media event: They’re busier than ever. The good ones have a [...]

By |03/21/2023|Public Relations|

Financial PR and digital marketing: How they work together

In January the Lowe Group announced the formation of LG Digital, which formalizes and extends services we’ve previously offered. Pat Allen joined us to head the practice, bringing senior-level leadership and valuable varied experience.  Now that Jody and Pat are working together, we thought we’d have a chat about how financial PR and digital marketing work together.   Pat Allen: Jody, nobody blinked [...]

By |02/16/2023|Digital, Public Relations|
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