LoweDown Blog

PR on a sliding scale: When to be proactive, when to be reactive—and when to be in the middle

Not all news is good news. But the best public relations pros know when to be proactive in releasing bad news and when to wait.   We all love to trumpet our good news from the rooftop when we are launching new products or celebrating a major acquisition or new hire. It is easy to be proactive when the news is good.  How about when [...]

By |02/07/2024|Public Relations|

Latest MuckRack survey sheds light on marketing/comms convergence, alignment

What’s everyone else doing?  Of course, the investment industry is unique and, without question, investment marketers and communicators operate in an environment (including regulatory) that other communicators don’t. Even so, it can be interesting to learn how others approach their jobs.  MuckRack recently published the results of a survey on a subject near and dear to our hearts—priority-setting, the collaboration between marketing and communications/public relations [...]

By |01/30/2024|Digital, Public Relations|

Vanguard ban on bitcoin ETFs [A communications case study}

UPDATE: On January 24, Vanguard posted a Q&A featuring its ETF and brokerage platform leaders Janel  Jackson and Andrew Kadjewski defending the firm's position and explaining why they barred trading in spot bitcoin ETFs. Until yesterday, the firm had only commented reactively in response to press inquiries. Jackson said, “We understand that our decision on crypto is not popular among some investors, but many [...]

By |01/23/2024|News, Public Relations|

Our 2024 predictions for PR Pros

We’re kicking off the year with two back-to-back posts on our predictions for investment industry communications trends in 2024. Below Jody Lowe comments on what she sees ahead for public relations professionals.   The New Year is a great time to build outreach plans for the coming year.  This year, there are plenty of predictable stories we’re tracking, hoping to connect our smart client sources [...]

By |01/04/2024|Public Relations|

Making a statement at a time of global conflict: Many asset managers say ‘No, thanks’

To date, few asset managers have commented on the war in Gaza. Russell Investments was the rare firm that jumped out with a rapid response blog post on October 9. They made a supportive statement about the tragedy in the Middle East, not discussing the conflict in detail but focusing solely on potential market risks. As shown in the screenshot below, it was shared [...]

By |11/02/2023|Public Relations|
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