LoweDown Blog
The best strategy for your new PR career? Say yes!
A note about this series: There comes a time in every professional’s life when you want to impart what you’ve learned to those coming up behind you. Fortunately, that’s part of our job description at the Lowe Group—we train financial communicators! Today we begin a series of posts welcoming those fresh college graduates fortunate enough to score a job in the investment industry. If [...]
AI: So much for PR, digital marketers to think about
I’ve got artificial intelligence (AI) on my mind. And it’s no surprise, given daily headlines related to AI innovations and implications. Our team gathered last week for one of our occasional “Lunch ‘n Learns” on the topic of ChatGPT, Large Language Models and AI. My colleagues Ben Bishop and Pat Allen shared a firehose of information on some of the tools they are exploring—and [...]
5 reasons not to retain a PR firm
You can’t make a record if you ain’t got nothing to say. --“Shotgun Willie” by Willie Nelson I might get some grief for this angle from my more biz-dev oriented public relations industry peers, but hiring a PR consultant is a big commitment, and we all have an interest in a positive outcome. After all, it’s not a great look for PR to have [...]
Measurement dashboards: Look at multiple data points to measure your PR impact and investment
Public relations used to have a measurement problem. But that is changing. To set the stage, the media environment has changed dramatically. The audiences you are trying to reach—institutional investors, advisors, high-net-worth individuals, retirement investors—all consume news in multiple ways. The traditional print news hole of the past has shrunk considerably, and more information is consumed online, over the airways, through social media channels like [...]
Not dead yet: Legacy planning to prepare for the expected–and sometimes unexpected–death of a key leader
The TV series Not Dead Yet features a journalist turned obituary writer who is visited by the ghosts of her subjects. Like the fictional character, real life obituary writers sometimes write about their famous subjects while they are still alive. While it may sound creepy, it’s not a bad model for comms professionals who may be faced with sharing news of the passing of [...]