LoweDown Blog.
Insights on issues impacting the investment industry.
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10/10, No Notes: The time a Lowe Group client pulled off the perfect pivot, straight out of our media training, on live TV
Key Takeaways: The most effective pivot is to acknowledge the question, answer briefly, and bridge to your message. A strong message triangle keeps you focused…
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Future Proof Festival: Advisors can apply elements of the PR toolkit to build authority, grow brand and demand
The conference offers multiple opportunities to get in front of the technology and trends shaping client demand and driving industry news.
Everything you always wanted to know about the ETF media landscape
Launching an ETF? Here’s your guide to using the media to capture financial advisors’ attention.
Want AI visibility? Pursue earned media, confirms Muck Rack study
Muck Rack research shows that when AI models search the internet, content from news organizations is frequently cited.
Media webinars can be good for hosts and media alike
Financial reporters welcome sponsored deep dives on complex topics. Non-commercial events can shed light, fill information gaps and correct misperceptions.
Oliver Renick’s tips for standing out in financial TV interviews
See the Bloomberg Television and Schwab Network veteran’s suggestions for a media appearance that will get you invited back.
Morningstar conference regains its mojo
Last year’s kinks worked out, MICUS 2025 delivered good energy, presenters and Exhibit hall.
Earned media: The PR workhorse of visibility for ETFs, other investment products and services
Key takeaways: Earned media includes coverage or attention your firm gets that is not paid Research shows earned media is viewed as more credible than…
AI tools for financial PR, digital marketing: 5 takeaways from Office Hours
ChatGPT, Claude Sonnet 3.7, and Jasper.ai all discussed by Office Hours panelists and guests.
AI is changing financial PR…for the better
Matching the right journalist and sharpening the pitch, with help from the large language models, has never been easier.
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