LoweDown Blog.

Insights on issues impacting the investment industry.

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Want AI visibility? Pursue earned media, confirms Muck Rack study  

Muck Rack research shows that when AI models search the internet, content from news organizations is frequently cited.

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Media webinars can be good for hosts and media alike 

Financial reporters welcome sponsored deep dives on complex topics. Non-commercial events can shed light, fill information gaps and correct misperceptions.

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Oliver Renick’s tips for standing out in financial TV interviews

See the Bloomberg Television and Schwab Network veteran’s suggestions for a media appearance that will get you invited back.

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Morningstar conference regains its mojo 

Last year’s kinks worked out, MICUS 2025 delivered good energy, presenters and Exhibit hall.

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Earned media: The PR workhorse of visibility for ETFs, other investment products and services 

Key takeaways: Earned media includes coverage or attention your firm gets that is not paid Research shows earned media is viewed as more credible than…

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AI tools for financial PR, digital marketing: 5 takeaways from Office Hours

ChatGPT, Claude Sonnet 3.7, and Jasper.ai all discussed by Office Hours panelists and guests.

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AI is changing financial PR…for the better 

Matching the right journalist and sharpening the pitch, with help from the large language models, has never been easier.

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Commenting on today’s volatility takes courage  

Jody Lowe offers four lessons for offering insights to the media and others during uncertain times.

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Insider’s list of investing podcasts [March 2025 update] 

Eight new titles have been added to the Lowe Group’s Insider’s List of Investing Podcasts.

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