Public Relations
Public Relations
Public Relations for Asset Managers, Institutions, Investment Advisors, RIAs & Fintechs
Building trust and credibility with journalists takes time. We have cultivated longstanding relationships with local, national and industry media, allowing us to secure exposure for our clients in leading financial and business publications and news outlets.
Media Relations
The first step in building a successful media relations strategy is developing clear messaging that resonates with journalists, editors and producers. Leveraging our deep relationships and expertise, we deliver quality media outcomes for clients through:
- Media outreach
- Media interviews – print, digital, broadcast
- Content placement
- Media tours
- News releases and media advisories
Reputation Management and Crisis Communications
In financial services, reputation is everything. Lowe Group acts as a trusted communications advisor to clients facing legal or regulatory action or other sensitive matters such as mergers and acquisitions, spin-offs, divestitures, restructurings, security breaches or changes in senior personnel. We work with company leaders, compliance teams and attorneys to develop communication strategies that ensure the appropriate message is delivered to internal and external stakeholders to protect their reputation…and bottom line. We also help clients raise their firm and/or professional profiles by securing opportunities for positive visibility across a variety of external channels.
- Crisis preparation and planning
- Competitor research and assessments
- Issues and change management
Reputation Management and Crisis Communications
In financial services, reputation is everything. Lowe Group acts as a trusted communications advisor to clients facing legal or regulatory action or other sensitive matters such as mergers and acquisitions, spin-offs, divestitures, restructurings, security breaches or changes in senior personnel. We work with company leaders, compliance teams and attorneys to develop communication strategies that ensure the appropriate message is delivered to internal and external stakeholders to protect their reputation…and bottom line. We also help clients raise their firm and/or professional profiles by securing opportunities for positive visibility across a variety of external channels.
- Crisis preparation and planning
- Competitor research and assessments
- Issues and change management
Media Training
We conduct media training to ensure all spokespeople deliver a unified message that supports the firm’s brand. We help spokespeople prepare for interviews, identify key messages, deliver quotable soundbites and handle difficult questions.
- Message triangle development
- Interview preparation (broadcast, print, online/podcast; in-studio, live/taped show, satellite)
Media Events
Bringing media together for in-person or virtual media events is an important part of our work. Media events can be helpful for announcing major news, sharing research or educating selected media. We’ve planned news conferences, media webinars, educational seminars and media roundtables for groups large and small. From planning the in-person logistics to creating support materials and coordinating technology, Lowe Group has managed numerous media events for clients, helping them get in front of reporters in a way that leads to news coverage and builds awareness and long-term relationships.
Media Events
Bringing media together for in-person or virtual media events is an important part of our work. Media events can be helpful for announcing major news, sharing research or educating selected media. We’ve planned news conferences, media webinars, educational seminars and media roundtables for groups large and small. From planning the in-person logistics to creating support materials and coordinating technology, Lowe Group has managed numerous media events for clients, helping them get in front of reporters in a way that leads to news coverage and builds awareness and long-term relationships.