TikTok, not Google, is now the go-to for basic investment searches
Someday we'll think of these as simpler times—as in: “Remember when all we worried about was ranking in Google search?” It’s becoming apparent that if you’re an investment firm hoping to use content to meet people—younger information-seekers in particular—you may need a TikTok strategy (posting and then optimizing) to be in the mix for investment-related searches that take place [...]