And now a word from our young professionals: Hands-on and happy to be learning PR

When polling a room of fifth graders about their career goals, you might hear answers like “doctor,” “fireman” or “teacher.” One job that is (not so surprisingly) missing from the list of frequently listed childhood career aspirations is “financial services public relations associate.”  Categories Although this career might not be top of mind [...]

By |2023-06-06T14:39:20-05:0006/06/2023|

Pitching pointers for fledgling flacks

The advice I’d give to early-career PR professionals about interacting with reporters is not too different from the advice I would give to anyone in the field: Make yourself a resource and not a pain-in-the-neck who wastes their time.   Categories When you’re a “flack,” as many curmudgeonly journalists (some of whom clearly [...]

By |2023-06-07T17:52:51-05:0006/05/2023|

Lucky you: Digital marketers get the keys to the kingdom

Congratulations on completing the studies required to earn your degree as a digital marketer! We’re not going to insult you by suggesting that now you have everything you need. Of course, you don’t—you’re in digital marketing. You’ve chosen a career that’s the opposite of static. You’re heading toward a lifetime of learning. But maybe that’s part of what appeals [...]

By |2023-06-07T17:52:49-05:0006/01/2023|

The best strategy for your new PR career? Say yes!

A note about this series: There comes a time in every professional’s life when you want to impart what you’ve learned to those coming up behind you. Fortunately, that’s part of our job description at the Lowe Group—we train financial communicators! Today we begin a series of posts welcoming those fresh college graduates fortunate enough to score a job [...]

By |2023-06-05T09:23:29-05:0005/31/2023|

AI: So much for PR, digital marketers to think about

I’ve got artificial intelligence (AI) on my mind. And it’s no surprise, given daily headlines related to AI innovations and implications.   Our team gathered last week for one of our occasional “Lunch ‘n Learns” on the topic of ChatGPT, Large Language Models and AI. My colleagues Ben Bishop and Pat Allen shared a firehose of information on some of [...]

By |2023-05-15T12:56:33-05:0005/15/2023|

5 reasons not to retain a PR firm

You can’t make a record if you ain’t got nothing to say.  --“Shotgun Willie” by Willie Nelson  I might get some grief for this angle from my more biz-dev oriented public relations industry peers, but hiring a PR consultant is a big commitment, and we all have an interest in a positive outcome. After all, it’s not a great [...]

By |2023-05-10T08:13:41-05:0005/09/2023|
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