Ho-hum and hmm: Threads seems like a pale imitation of Twitter

“All we really need is 250 words,” Jody Lowe said when she suggested a quick, simple blog post acknowledging the launch last week of Threads.  Right. Someday I will write a 250-word blog post, you have my word. But on the subject of the so-called “Twitter killer” app—whose user base rocketed from 0 on July 6 to more than [...]

By |2024-03-03T14:25:03-06:0007/13/2023|

Our intuitive framework for reporting and measuring on PR and digital marketing

As we wrap up the second quarter and begin the third, our reporting team is putting together reports for clients. Clients need to measure return on investment. Getting the KPIs right takes some thought.   The PR industry has long sought to effectively measure ROI. One widely used resource on measurement is the Barcelona Principles. Introduced in 2010 by [...]

By |2024-03-03T14:25:31-06:0007/10/2023|

Dive-bombed by negative news coverage? How to recover and move forward

As a recreational runner, I’ve had a lifelong fear of red-winged blackbirds. I’ve been divebombed numerous times seemingly out of the blue when a protectant mama bird sees me approaching. Screaming, gesturing wildly and throwing rocks in my defense as I stumble away traumatized, I wonder “what did I do to deserve this?”  If you, your product or your [...]

By |2024-03-03T14:26:09-06:0007/05/2023|

This slowpoke recession is clogging inboxes everywhere

Whether you’re a marketer, financial advisor or a money manager, to be a communicator in the investment industry is to accept that there will be some repetition in your work. The required quarterly, semi-annual and annual reporting and updating make certain of that.   But changing market cycles keep things interesting, leaving plenty of room for variety and creativity in [...]

By |2024-03-03T14:26:37-06:0006/29/2023|

We’re on Instagram—here’s why

The Lowe Group has joined the investment industry on Instagram!  We’re used to seeing asset managers, financial advisory firms and fintechs active on LinkedIn and sometimes Twitter, but Instagram is part of the social media mix now, too—and we want to be where you are.  Lowe Group’s Instagram will post stories and reels, and share quick, casual posts about [...]

By |2024-03-03T15:12:26-06:0006/22/2023|

What’s not to like: Latest Fuse research affirms PR value while answering burning digital marketing questions

“We are big believers in PR, we think the lift that [asset management] firms can get from actively participating is pretty valuable. It’s cost-effective as well, and financial advisors view it as a highly effective tool to enhance the relationship.”    When you work for a public relations firm, that’s a statement, as made by Fuse Research Network’s Mike Evans [...]

By |2024-03-03T16:00:10-06:0006/15/2023|

And now a word from our young professionals: Hands-on and happy to be learning PR

When polling a room of fifth graders about their career goals, you might hear answers like “doctor,” “fireman” or “teacher.” One job that is (not so surprisingly) missing from the list of frequently listed childhood career aspirations is “financial services public relations associate.” Although this career might not be top of mind for many young people, including recent grads, [...]

By |2024-05-14T14:34:19-05:0006/06/2023|

Pitching pointers for fledgling flacks

The advice I’d give to early-career PR professionals about interacting with reporters is not too different from the advice I would give to anyone in the field: Make yourself a resource and not a pain-in-the-neck who wastes their time.   When you’re a “flack,” as many curmudgeonly journalists (some of whom clearly were not adequately cared for as small [...]

By |2024-05-14T14:34:45-05:0006/05/2023|

New financial-services content creators: Let your curiosity guide your learning in these three areas

Welcome to your new job in content creation within the financial services industry. Your curiosity is your most important asset in your new job. Put it to good use.   When I was first working in financial communications, one of my assignments was to draft answers to requests for proposals. This was in-house at an investment firm. RFP work can [...]

By |2024-05-14T14:34:12-05:0006/02/2023|

Lucky you: Digital marketers get the keys to the kingdom

Congratulations on completing the studies required to earn your degree as a digital marketer! We’re not going to insult you by suggesting that now you have everything you need. Of course, you don’t—you’re in digital marketing. You’ve chosen a career that’s the opposite of static. You’re heading toward a lifetime of learning. But maybe that’s part of what appeals [...]

By |2024-05-14T14:32:29-05:0006/01/2023|
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